Figure vs Hive Robotics
Figure vs Hive Robotics, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Figure is on 57/100 and Hive Robotics on 55/100.
Where each one leads
Figure
- agent readiness: 36/100 against 26/100
- domain rating: 73/100 against 11/100
- headcount: 673 against 41
- funding raised: $4.0B against $5.7M
- LinkedIn following: 124,551 against 368
Hive Robotics
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Figure | Hive Robotics |
|---|---|---|
| What it is | Building humanoid robots for commercial work, currently deployed at scale with BMW, Mercedes-Benz, and Amazon. | Robotics company developing autonomous systems for complex environments. |
| Category | Robotics, Artificial Intelligence, Hardware, Physical AI | Robotics, Humanoid Robotics, Industrial Robotics, Autonomous Systems |
| Sells toBusiness model | B2B | B2B |
| Offering | Hardware | Hardware |
| Founded | 2018 | 2018 |
| Headquarters | Sunnyvale, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Figure | Hive Robotics |
|---|---|---|
| Employees | 673 | 41 |
| Total funding | $4.0B | $5.7M |
| Valuation | $4K | Not published |
| LinkedIn followers | 124,551 | 368 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Figure | Hive Robotics |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 55/100 |
| Traction | 60/100 | 34/100 |
| Team | 20/100 | Not published |
| Search visibility | 25/100 | 5/100 |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (36/100) | F (26/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 11/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Figure | Hive Robotics |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Vercel | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Next.js | Not detected |
| Analytics | Not detected | Google Analytics 4 |
| Support stack | Not detected | HubSpot |
What users say
| Measure | Figure | Hive Robotics |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 0 negative across 1 thread | Not published |
“Figure 03 Robot sorting packages while Marc Benioff messes with it. https://x.com/Benioff/status/2036252519308075219”r/nextfuckinglevel
Figure vs Hive Robotics: common questions
Which is better, Figure or Hive Robotics?
On our 0-100 score Figure rates higher (57/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Figure and Hive Robotics compare on the numbers?
Figure leads on agent readiness (36/100 against 26/100), domain rating (73/100 against 11/100), headcount (673 against 41), funding raised ($4.0B against $5.7M), LinkedIn following (124,551 against 368).
What do real users say about Figure and Hive Robotics?
Figure: 1 positive and 0 negative mentions across 1 Reddit threads we track, mostly in r/nextfuckinglevel.
Read the full Figure review and pricing or the Hive Robotics review and pricing. You can also browse other Figure alternatives we track.