Figment vs Kraken
Figment vs Kraken, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Figment is on 58/100 and Kraken on 42/100.
Where each one leads
Figment
- our overall score: 58/100 against 42/100
Kraken
- domain rating: 86/100 against 67/100
- funding raised: $1.1B against $163M
At a glance
| Measure | Figment | Kraken |
|---|---|---|
| What it is | A blockchain infrastructure company providing staking solutions, developer tools, and analytics for Web3 networks. | A leading global cryptocurrency exchange offering trading, staking, and financial services. |
| Category | Web3, Blockchain, DeFi, Staking | Cryptocurrency Exchange and Services, Fintech, Blockchain Technology, Cryptocurrency Exchange |
| Sells toBusiness model | B2B | B2C |
| Offering | Platform | Platform |
| Founded | 2018 | 2011 |
| Headquarters | Toronto, Canada | Cheyenne, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Figment | Kraken |
|---|---|---|
| Employees | Not published | 1,123 |
| Total funding | $163M | $1.1B |
| Latest round | Series C | Series B |
| Valuation | $1.4B | $1.0B |
| LinkedIn followers | Not published | 295,747 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Figment | Kraken |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 58/100 | 42/100 |
| Traction | 40/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 24/100 | 34/100 |
| Quality | 68/100 | 30/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | D (49/100) |
| Domain ratingLink authority, 0-100 | 67/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Figment | Kraken |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Tailwind CSS |
| Analytics | Google Tag Manager | Not detected |
Figment vs Kraken: common questions
Which is better, Figment or Kraken?
On our 0-100 score Figment rates higher (58/100 against 42/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Figment and Kraken compare on the numbers?
Figment leads on our overall score (58/100 against 42/100). Kraken leads on domain rating (86/100 against 67/100), funding raised ($1.1B against $163M).
Read the full Figment review and pricing or the Kraken review and pricing. You can also browse other Figment alternatives we track.