Fi vs Niyo
Fi vs Niyo, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Fi is on 31/100 and Niyo on 54/100.
Where each one leads
Fi
- agent readiness: 64/100 against 22/100
- domain rating: 59/100 against 1/100
Niyo
- our overall score: 54/100 against 31/100
- funding raised: $144M against $13.5M
At a glance
| Measure | Fi | Niyo |
|---|---|---|
| What it is | A digital banking platform that simplifies personal finance for digital-native millennials and Gen Z. | Digital banking and wealth management platform for salaried individuals in India. |
| Category | Fintech, Banking, Financial Services, AI | Fintech, Neobank, Payments, Wealth Management |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2019 | 2015 |
| Headquarters | Bengaluru, India | Bengaluru, India |
| Status | Active | Active |
Size, funding and growth
| Measure | Fi | Niyo |
|---|---|---|
| Employees | 1,745 | Not published |
| Total funding | $13.5M | $144M |
| Latest round | Seed | Series C |
| Valuation | $50.0M | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Fi | Niyo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 31/100 | 54/100 |
| Traction | 56/100 | 40/100 |
| Team | 30/100 | 60/100 |
| Community | Not published | 15/100 |
| Search visibility | 15/100 | 10/100 |
| Quality | 25/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (64/100) | F (22/100) |
| Domain ratingLink authority, 0-100 | 59/100 | 1/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Fi | Niyo |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Not detected |
| Frameworks | Next.js, Tailwind CSS | Not detected |
Fi vs Niyo: common questions
Which is better, Fi or Niyo?
On our 0-100 score Niyo rates higher (54/100 against 31/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Fi and Niyo compare on the numbers?
Fi leads on agent readiness (64/100 against 22/100), domain rating (59/100 against 1/100). Niyo leads on our overall score (54/100 against 31/100), funding raised ($144M against $13.5M).
Read the full Fi review and pricing or the Niyo review and pricing. You can also browse other Fi alternatives we track.