Fellow vs Tuft & Needle
Fellow vs Tuft & Needle, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Fellow is on 37/100 and Tuft & Needle on 48/100.
Where each one leads
Fellow
- funding raised: $348M against $6.0M
Tuft & Needle
- our overall score: 48/100 against 37/100
At a glance
| Measure | Fellow | Tuft & Needle |
|---|---|---|
| What it is | Fellow designs and manufactures premium coffee and tea brewing equipment and accessories for home and professional use. | Direct-to-consumer online mattress company offering affordable, high-quality foam mattresses. |
| Category | Coffee Equipment, Tea Equipment, Kitchen Appliances, Home Goods | E-commerce, Consumer Goods, Mattress Manufacturing, Home Goods |
| Sells toBusiness model | B2C | B2C |
| Offering | Hardware | Hardware |
| Founded | Not published | 2012 |
| Headquarters | San Francisco, United States | Phoenix, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Fellow | Tuft & Needle |
|---|---|---|
| Total funding | $348M | $6.0M |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Fellow | Tuft & Needle |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 37/100 | 48/100 |
| Traction | 40/100 | 35/100 |
| Team | Not published | 60/100 |
| Community | Not published | 15/100 |
| Search visibility | 17/100 | 2/100 |
| Quality | 45/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (56/100) | C (60/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 70/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Fellow | Tuft & Needle |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Shopify |
| Frameworks | Jquery, Tailwind CSS | Jquery |
| Analytics | Google Tag Manager, Amplitude | Not detected |
Fellow vs Tuft & Needle: common questions
Which is better, Fellow or Tuft & Needle?
On our 0-100 score Tuft & Needle rates higher (48/100 against 37/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Fellow and Tuft & Needle compare on the numbers?
Fellow leads on funding raised ($348M against $6.0M). Tuft & Needle leads on our overall score (48/100 against 37/100).
Read the full Fellow review and pricing or the Tuft & Needle review and pricing. You can also browse other Fellow alternatives we track.

