Feedzai vs Sift
Feedzai vs Sift, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Feedzai is on 60/100 and Sift on 41/100.
Where each one leads
Feedzai
- our overall score: 60/100 against 41/100
- agent readiness: 46/100 against 21/100
- headcount: 860 against 2
- funding raised: $437M against $4.3M
- LinkedIn following: 162,622 against 17
Sift
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Feedzai | Sift |
|---|---|---|
| What it is | AI-powered platform for financial crime prevention and digital trust. | Reduced Real-Time Bidding (RTB) infrastructure costs by filtering low-value impressions using machine learning. |
| Category | Fintech, Payments, Fraud Detection, Anti-Money Laundering | Marketing, Programmatic Media, Real-Time Bidding, MFG + SUPPLY CHAIN |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2011 | 2017 |
| Headquarters | San Mateo, United States | Not published |
| Status | Active | Active |
Size, funding and growth
| Measure | Feedzai | Sift |
|---|---|---|
| Employees | 860 | 2 |
| Total funding | $437M | $4.3M |
| Latest round | Not published | Seed |
| Valuation | $2K | Not published |
| LinkedIn followers | 162,622 | 17 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Feedzai | Sift |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 41/100 |
| Traction | 60/100 | 38/100 |
| Team | 70/100 | 20/100 |
| Community | 15/100 | Not published |
| Search visibility | 22/100 | 24/100 |
| Quality | 65/100 | 48/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 72/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Feedzai | Sift |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Bootstrap | Not detected |
| Analytics | Google Tag Manager | Not detected |
| Support stack | HubSpot | Not detected |
Feedzai vs Sift: common questions
Which is better, Feedzai or Sift?
On our 0-100 score Feedzai rates higher (60/100 against 41/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Feedzai and Sift compare on the numbers?
Feedzai leads on our overall score (60/100 against 41/100), agent readiness (46/100 against 21/100), headcount (860 against 2), funding raised ($437M against $4.3M), LinkedIn following (162,622 against 17).
Read the full Feedzai review and pricing or the Sift review and pricing. You can also browse other Feedzai alternatives we track.

