Favikon vs Upfluence
Favikon vs Upfluence, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Favikon is on 54/100 and Upfluence on 53/100.
Where each one leads
Favikon
- agent readiness: 61/100 against 44/100
- headcount: 190 against 123
- LinkedIn following: 143,173 against 24,892
Upfluence
- domain rating: 78/100 against 70/100
- headcount growth: +4.9% against -3.4%
- funding raised: $9.4M against $591K
At a glance
| Measure | Favikon | Upfluence |
|---|---|---|
| What it is | AI-powered influencer marketing platform for brands and creators. | All-in-one influencer and affiliate marketing platform for brands to discover, manage, and analyze campaigns. |
| Category | Influencer Marketing Platforms, Marketing Automation Platforms, Social Media Management Tools, AdTech | MarTech, AdTech, Creator Economy, E-commerce |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2018 | 2013 |
| Headquarters | Paris, France | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Favikon | Upfluence |
|---|---|---|
| Employees | 190 | 123 |
| Headcount growthLast 12 months | -3.4% | +4.9% |
| Total funding | $591K | $9.4M |
| Latest round | Seed | Series A |
| Valuation | $66.0M | Not published |
| LinkedIn followers | 143,173 | 24,892 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Favikon | Upfluence |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 54/100 | 53/100 |
| Traction | 49/100 | Not published |
| Team | 60/100 | 100/100 |
| Search visibility | 48/100 | 79/100 |
| Quality | 58/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | C (61/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 70/100 | 78/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Favikon | Upfluence |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Google Tag Manager, Linkedin Insight | Google Tag Manager |
| Support stack | Intercom | Not detected |
Favikon vs Upfluence: common questions
Which is better, Favikon or Upfluence?
On our 0-100 score Favikon rates higher (54/100 against 53/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Favikon and Upfluence compare on the numbers?
Favikon leads on agent readiness (61/100 against 44/100), headcount (190 against 123), LinkedIn following (143,173 against 24,892). Upfluence leads on domain rating (78/100 against 70/100), headcount growth (+4.9% against -3.4%), funding raised ($9.4M against $591K).
Read the full Favikon review and pricing or the Upfluence review and pricing. You can also browse other Favikon alternatives we track.