Fairmatic vs Upsie
Fairmatic vs Upsie, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Fairmatic is on 58/100 and Upsie on 41/100.
Where each one leads
Fairmatic
- our overall score: 58/100 against 41/100
- agent readiness: 44/100 against 37/100
- funding raised: $88.0M against $5.0M
Upsie
- domain rating: 37/100 against 7/100
At a glance
| Measure | Fairmatic | Upsie |
|---|---|---|
| What it is | Data-driven fleet insurance that rewards safety with savings using AI and telematics. | Extended warranty startup |
| Category | Insurance, Automotive, Fleet, InsurTech | Insurance, Consumer Electronics, E-commerce, InsurTech |
| Sells toBusiness model | B2B | B2C |
| Offering | Software | Services |
| Founded | 2022 | 2014 |
| Headquarters | New York, United States | St. Paul, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | Fairmatic | Upsie |
|---|---|---|
| Employees | 16 | Not published |
| Headcount growthLast 12 months | -35.0% | Not published |
| Total funding | $88.0M | $5.0M |
| Latest round | Series B | Seed |
| LinkedIn followers | 18,966 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Fairmatic | Upsie |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 58/100 | 41/100 |
| Traction | 52/100 | 33/100 |
| Team | 60/100 | Not published |
| Search visibility | 31/100 | 12/100 |
| Quality | 65/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (44/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 7/100 | 37/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Fairmatic | Upsie |
|---|---|---|
| CDN | Not detected | Cloudflare |
| CMS | Framer | Not detected |
| Frameworks | Not detected | Bootstrap |
| Payments | Not detected | Stripe |
| Analytics | Not detected | Google Analytics 4, Google Tag Manager, PostHog |
| Support stack | Not detected | Zendesk |
Fairmatic vs Upsie: common questions
Which is better, Fairmatic or Upsie?
On our 0-100 score Fairmatic rates higher (58/100 against 41/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Fairmatic and Upsie compare on the numbers?
Fairmatic leads on our overall score (58/100 against 41/100), agent readiness (44/100 against 37/100), funding raised ($88.0M against $5.0M). Upsie leads on domain rating (37/100 against 7/100).
Read the full Fairmatic review and pricing or the Upsie review and pricing. You can also browse other Fairmatic alternatives we track.