Facebook vs Snapchat
Facebook vs Snapchat, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Facebook is on 81/100 and Snapchat on 85/100.
Where each one leads
- headcount: 83,553 against 4,300
Snapchat
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Snapchat | |
|---|---|---|
| What it is | A social media platform connecting people, sharing content, and enabling businesses to advertise. | Snapchat introduces 'Arrival Notifications' to let users automatically share their arrival at specific locations with friends. |
| Category | Social Platform, Consumer App, Marketplace, AdTech | Social, Consumer, Apps |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2004 | 2011 |
| Headquarters | Menlo Park, United States | Santa Monica, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Snapchat | |
|---|---|---|
| Employees | 83,553 | 4,300 |
| Total funding | $2.6B | $2.6B |
| Latest round | Not published | Series F |
| Valuation | $15K | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Snapchat | |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 81/100 | 85/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 60/100 |
| Community | 8/100 | 15/100 |
| Search visibility | 47/100 | 8/100 |
| Quality | 99/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | Not published |
| Domain ratingLink authority, 0-100 | 100/100 | Not published |
Facebook vs Snapchat: common questions
Which is better, Facebook or Snapchat?
On our 0-100 score Snapchat rates higher (85/100 against 81/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Facebook and Snapchat compare on the numbers?
Facebook leads on headcount (83,553 against 4,300).
Read the full Facebook review and pricing or the Snapchat review and pricing. You can also browse other Facebook alternatives we track.