Facebook vs LinkedIn

Facebook vs LinkedIn, compared side by side on 10 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Facebook is on 81/100 and LinkedIn on 17/100.

Facebook logo
FacebookA social media platform connecting people, sharing content, and enabling businesses to advertise.
Try Facebook
LinkedIn logo
LinkedInA global social networking platform for professionals to connect, share industry insights, and advance their careers.
Try LinkedIn

Where each one leads

Facebook

  • our overall score: 81/100 against 17/100
  • agent readiness: 47/100 against 30/100
  • headcount: 83,553 against 23,154

LinkedIn

Leads on none of the measures we hold for both companies.

At a glance

MeasureFacebookLinkedIn
What it isA social media platform connecting people, sharing content, and enabling businesses to advertise.A global social networking platform for professionals to connect, share industry insights, and advance their careers.
CategorySocial Platform, Consumer App, Marketplace, AdTechSocial Platform, Professional Networking, Job Search, Career Development
Sells toBusiness modelB2CB2B, B2C
OfferingPlatformPlatform
Founded2004Not published
HeadquartersMenlo Park, United StatesSunnyvale, United States
StatusActiveActive

Size, funding and growth

MeasureFacebookLinkedIn
Employees83,55323,154
Total funding$2.6BNot published
Valuation$15KNot published
LinkedIn followersNot published34,150,637

StartupHub scores

Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.

MeasureFacebookLinkedIn
StartupHub scoreOur 0-100 rating81/10017/100
Traction60/100Not published
Team70/100Not published
Community8/100Not published
Search visibility47/100Not published
Quality99/10030/100
Agent readinessHow well an AI agent can read and act on the siteD (47/100)F (30/100)
Domain ratingLink authority, 0-100100/100Not published

Technology

Detected on each public site, so it reflects the marketing stack as well as the product.

MeasureFacebookLinkedIn
HostingNot detectedGoogle Cloud
CDNNot detectedCloudflare
FrameworksNot detectedTailwind CSS, Bootstrap

Facebook vs LinkedIn: common questions

Which is better, Facebook or LinkedIn?

On our 0-100 score Facebook rates higher (81/100 against 17/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 10 data points above: read the rows that match what you are buying for.

How do Facebook and LinkedIn compare on the numbers?

Facebook leads on our overall score (81/100 against 17/100), agent readiness (47/100 against 30/100), headcount (83,553 against 23,154).

Read the full Facebook review and pricing or the LinkedIn review and pricing. You can also browse other Facebook alternatives we track.