Facebook vs Instagram
Facebook vs Instagram, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Facebook is on 81/100 and Instagram on 75/100.
Where each one leads
- our overall score: 81/100 against 75/100
- funding raised: $2.6B against $57.5M
- agent readiness: 53/100 against 47/100
At a glance
| Measure | ||
|---|---|---|
| What it is | A social media platform connecting people, sharing content, and enabling businesses to advertise. | A photo and short-form video sharing social networking service owned by Meta Platforms. |
| Category | Social Platform, Consumer App, Marketplace, AdTech | Social Platform, Consumer App, Creator Economy, Social Commerce |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2004 | 2010 |
| Headquarters | Menlo Park, United States | Menlo Park, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | ||
|---|---|---|
| Employees | 83,553 | Not published |
| Total funding | $2.6B | $57.5M |
| Latest round | Not published | Series B |
| Valuation | $15K | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | ||
|---|---|---|
| StartupHub scoreOur 0-100 rating | 81/100 | 75/100 |
| Traction | 60/100 | 39/100 |
| Team | 70/100 | 60/100 |
| Community | 8/100 | 13/100 |
| Search visibility | 47/100 | 40/100 |
| Quality | 99/100 | 99/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 100/100 | 100/100 |
What users say
| Measure | ||
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 2.0/5 from 1 vote |
Facebook vs Instagram: common questions
Which is better, Facebook or Instagram?
On our 0-100 score Facebook rates higher (81/100 against 75/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Facebook and Instagram compare on the numbers?
Facebook leads on our overall score (81/100 against 75/100), funding raised ($2.6B against $57.5M). Instagram leads on agent readiness (53/100 against 47/100).
Read the full Facebook review and pricing or the Instagram review and pricing. You can also browse other Facebook alternatives we track.