Fabletics vs Shein
Fabletics vs Shein, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Fabletics is on 61/100 and Shein on 86/100.
Where each one leads
Fabletics
Leads on none of the measures we hold for both companies.
Shein
- our overall score: 86/100 against 61/100
- agent readiness: 58/100 against 40/100
- domain rating: 84/100 against 74/100
- funding raised: $2.1B against $66.8M
At a glance
| Measure | Fabletics | Shein |
|---|---|---|
| What it is | A global active lifestyle brand offering stylish, high-quality sportswear through a flexible membership model. | A global online fast-fashion retailer. |
| Category | Apparel & Accessories, E-commerce, Retail, Fashion Tech | E-commerce, Fashion, Retail, Apparel |
| Sells toBusiness model | B2C | B2C |
| Offering | Marketplace | Marketplace |
| Founded | 2013 | 2008 |
| Headquarters | El Segundo, United States | Nanjing, China |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Fabletics | Shein |
|---|---|---|
| Employees | Not published | 11,633 |
| Total funding | $66.8M | $2.1B |
| Latest round | Series A | Private Equity |
| Valuation | $2.2B | $66B |
| LinkedIn followers | Not published | 819,852 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Fabletics | Shein |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 61/100 | 86/100 |
| Traction | 39/100 | Not published |
| Team | 70/100 | 60/100 |
| Search visibility | 12/100 | 100/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | D (58/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 84/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Fabletics | Shein |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Ghost |
Fabletics vs Shein: common questions
Which is better, Fabletics or Shein?
On our 0-100 score Shein rates higher (86/100 against 61/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Fabletics and Shein compare on the numbers?
Shein leads on our overall score (86/100 against 61/100), agent readiness (58/100 against 40/100), domain rating (84/100 against 74/100), funding raised ($2.1B against $66.8M).
Read the full Fabletics review and pricing or the Shein review and pricing. You can also browse other Fabletics alternatives we track.