Expedia vs Klook
Expedia vs Klook, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Expedia is on 76/100 and Klook on 58/100.
Where each one leads
Expedia
- our overall score: 76/100 against 58/100
- funding raised: $4.2B against $927M
Klook
- agent readiness: 48/100 against 37/100
At a glance
| Measure | Expedia | Klook |
|---|---|---|
| What it is | Global online travel company offering flights, hotels, car rentals, cruises, activities, and vacation rentals. | A travel booking platform for activities, attractions, and services worldwide. |
| Category | Travel Tech, Marketplace, E-commerce, Consumer App | Travel Tech, Marketplace, E-commerce, Consumer App |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Marketplace |
| Founded | 1996 | 2014 |
| Headquarters | Seattle, United States | Hong Kong, Hong Kong |
| Status | Active | Active |
Size, funding and growth
| Measure | Expedia | Klook |
|---|---|---|
| Employees | 21,887 | Not published |
| Headcount growthLast 12 months | +2.7% | Not published |
| Total funding | $4.2B | $927M |
| Latest round | Post IPO Debt | Not published |
| Valuation | Not published | $1.0B |
| LinkedIn followers | 923,629 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Expedia | Klook |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 76/100 | 58/100 |
| Traction | 60/100 | Not published |
| Team | 70/100 | Not published |
| Search visibility | 46/100 | 3/100 |
| Quality | 90/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 80/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Expedia | Klook |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | Not detected | Cloudflare |
| Analytics | Google Tag Manager | Not detected |
Expedia vs Klook: common questions
Which is better, Expedia or Klook?
On our 0-100 score Expedia rates higher (76/100 against 58/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Expedia and Klook compare on the numbers?
Expedia leads on our overall score (76/100 against 58/100), funding raised ($4.2B against $927M). Klook leads on agent readiness (48/100 against 37/100).
Read the full Expedia review and pricing or the Klook review and pricing. You can also browse other Expedia alternatives we track.