Expedia vs Hotel Urbano
Expedia vs Hotel Urbano, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Expedia is on 76/100 and Hotel Urbano on 42/100.
Where each one leads
Expedia
- our overall score: 76/100 against 42/100
- domain rating: 80/100 against 50/100
Hotel Urbano
- agent readiness: 50/100 against 37/100
At a glance
| Measure | Expedia | Hotel Urbano |
|---|---|---|
| What it is | Global online travel company offering flights, hotels, car rentals, cruises, activities, and vacation rentals. | A Brazilian online travel agency offering booking services for flights, hotels, tours, and vacation packages. |
| Category | Travel Tech, Marketplace, E-commerce, Consumer App | Travel Tech, Online Travel Agency, E-commerce Enablement, Consumer App |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 1996 | 2011 |
| Headquarters | Seattle, United States | Rio de Janeiro, Brazil |
| Status | Active | Active |
Size, funding and growth
| Measure | Expedia | Hotel Urbano |
|---|---|---|
| Employees | 21,887 | Not published |
| Headcount growthLast 12 months | +2.7% | Not published |
| Total funding | $4.2B | Not published |
| Latest round | Post IPO Debt | Not published |
| Valuation | Not published | $450M |
| LinkedIn followers | 923,629 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Expedia | Hotel Urbano |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 76/100 | 42/100 |
| Traction | 60/100 | Not published |
| Team | 70/100 | 70/100 |
| Search visibility | 46/100 | Not published |
| Quality | 90/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 80/100 | 50/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Expedia | Hotel Urbano |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Not detected | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Google Tag Manager | Not detected |
Expedia vs Hotel Urbano: common questions
Which is better, Expedia or Hotel Urbano?
On our 0-100 score Expedia rates higher (76/100 against 42/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do Expedia and Hotel Urbano compare on the numbers?
Expedia leads on our overall score (76/100 against 42/100), domain rating (80/100 against 50/100). Hotel Urbano leads on agent readiness (50/100 against 37/100).
Read the full Expedia review and pricing or the Hotel Urbano review and pricing. You can also browse other Expedia alternatives we track.

