Expedia vs Google Flights/Hotels
Expedia vs Google Flights/Hotels, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Expedia is on 76/100 and Google Flights/Hotels on 8/100.
Where each one leads
Expedia
- our overall score: 76/100 against 8/100
Google Flights/Hotels
- domain rating: 99/100 against 80/100
At a glance
| Measure | Expedia | Google Flights/Hotels |
|---|---|---|
| What it is | Global online travel company offering flights, hotels, car rentals, cruises, activities, and vacation rentals. | Integrated travel search platforms within Google for flights and hotels. |
| Category | Travel Tech, Marketplace, E-commerce, Consumer App | Travel Tech, Consumer App, Web Search, Marketplace |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 1996 | Not published |
| Headquarters | Seattle, United States | Mountain View, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Expedia | Google Flights/Hotels |
|---|---|---|
| Employees | 21,887 | Not published |
| Headcount growthLast 12 months | +2.7% | Not published |
| Total funding | $4.2B | Not published |
| Latest round | Post IPO Debt | Not published |
| LinkedIn followers | 923,629 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Expedia | Google Flights/Hotels |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 76/100 | 8/100 |
| Traction | 60/100 | Not published |
| Team | 70/100 | Not published |
| Search visibility | 46/100 | 12/100 |
| Quality | 90/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | F (34/100) |
| Domain ratingLink authority, 0-100 | 80/100 | 99/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Expedia | Google Flights/Hotels |
|---|---|---|
| Hosting | AWS | Google Cloud |
| CMS | Not detected | Ghost |
| Analytics | Google Tag Manager | Not detected |
Expedia vs Google Flights/Hotels: common questions
Which is better, Expedia or Google Flights/Hotels?
On our 0-100 score Expedia rates higher (76/100 against 8/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do Expedia and Google Flights/Hotels compare on the numbers?
Expedia leads on our overall score (76/100 against 8/100). Google Flights/Hotels leads on domain rating (99/100 against 80/100).
Read the full Expedia review and pricing or the Google Flights/Hotels review and pricing. You can also browse other Expedia alternatives we track.

