EX.CO vs Gray Media
EX.CO vs Gray Media, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: EX.CO is on 63/100 and Gray Media on 6/100.
Where each one leads
EX.CO
- our overall score: 63/100 against 6/100
- agent readiness: 45/100 against 21/100
- domain rating: 69/100 against 4/100
Gray Media
Leads on none of the measures we hold for both companies.
At a glance
| Measure | EX.CO | Gray Media |
|---|---|---|
| What it is | EX.CO is a leading online video platform empowering publishers to own their video strategy for maximum yield. | Gray Media is a digital media company focused on creating and distributing engaging content across various platforms. |
| Category | Video, Media, Content, Online Video Platform | Digital Media, Content Creation, Content Distribution, News Media |
| Sells toBusiness model | B2B | B2C |
| Offering | Software | Services |
| Founded | 2012 | 2020 |
| Headquarters | New York, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | EX.CO | Gray Media |
|---|---|---|
| Employees | 285 | Not published |
| Headcount growthLast 12 months | +30.1% | Not published |
| Total funding | $66.0M | Not published |
| Latest round | Series C | Not published |
| Valuation | $125M | Not published |
| LinkedIn followers | 25,932 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | EX.CO | Gray Media |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 6/100 |
| Traction | 59/100 | Not published |
| Team | 70/100 | Not published |
| Search visibility | 34/100 | 3/100 |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 69/100 | 4/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | EX.CO | Gray Media |
|---|---|---|
| Hosting | Not detected | Linode |
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Not detected |
| Analytics | Google Tag Manager, Linkedin Insight | Not detected |
| Support stack | HubSpot | Not detected |
EX.CO vs Gray Media: common questions
Which is better, EX.CO or Gray Media?
On our 0-100 score EX.CO rates higher (63/100 against 6/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do EX.CO and Gray Media compare on the numbers?
EX.CO leads on our overall score (63/100 against 6/100), agent readiness (45/100 against 21/100), domain rating (69/100 against 4/100).
Read the full EX.CO review and pricing or the Gray Media review and pricing. You can also browse other EX.CO alternatives we track.