Etsy vs Wabi
Etsy vs Wabi, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Etsy is on 66/100 and Wabi on 37/100.
Where each one leads
Etsy
- our overall score: 66/100 against 37/100
- agent readiness: 34/100 against 22/100
- domain rating: 94/100 against 24/100
Wabi
- funding raised: $95.0M against $63.0M
At a glance
| Measure | Etsy | Wabi |
|---|---|---|
| What it is | Etsy is a global online marketplace focused on handmade and vintage items, as well as unique craft supplies. | Wabi is a platform that helps creators and small businesses manage their online presence and e-commerce. |
| Category | E-commerce, Retail, Marketplace | E-commerce, Creator Economy, Marketplace, Consumer App |
| Sells toBusiness model | B2C | B2B |
| Offering | Marketplace | Platform |
| Founded | 2005 | 2017 |
| Headquarters | Brooklyn, USA | San Francisco, United States |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Etsy | Wabi |
|---|---|---|
| Employees | 9,000 | Not published |
| Total funding | $63.0M | $95.0M |
| Latest round | IPO | Pre-Seed |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Etsy | Wabi |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 37/100 |
| Traction | 59/100 | 40/100 |
| Team | 20/100 | 60/100 |
| Community | Not published | 14/100 |
| Search visibility | 26/100 | 17/100 |
| Quality | 88/100 | 35/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (34/100) | F (22/100) |
| Domain ratingLink authority, 0-100 | 94/100 | 24/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Etsy | Wabi |
|---|---|---|
| Support stack | Zendesk | Not detected |
Etsy vs Wabi: common questions
Which is better, Etsy or Wabi?
On our 0-100 score Etsy rates higher (66/100 against 37/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Etsy and Wabi compare on the numbers?
Etsy leads on our overall score (66/100 against 37/100), agent readiness (34/100 against 22/100), domain rating (94/100 against 24/100). Wabi leads on funding raised ($95.0M against $63.0M).
Read the full Etsy review and pricing or the Wabi review and pricing. You can also browse other Etsy alternatives we track.