Etsy vs Shein
Etsy vs Shein, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Etsy is on 66/100 and Shein on 86/100.
Where each one leads
Etsy
- domain rating: 94/100 against 84/100
Shein
- our overall score: 86/100 against 66/100
- agent readiness: 58/100 against 34/100
- headcount: 11,633 against 9,000
- funding raised: $2.1B against $63.0M
At a glance
| Measure | Etsy | Shein |
|---|---|---|
| What it is | Etsy is a global online marketplace focused on handmade and vintage items, as well as unique craft supplies. | A global online fast-fashion retailer. |
| Category | E-commerce, Retail, Marketplace | E-commerce, Fashion, Retail, Apparel |
| Sells toBusiness model | B2C | B2C |
| Offering | Marketplace | Marketplace |
| Founded | 2005 | 2008 |
| Headquarters | Brooklyn, USA | Nanjing, China |
| Status | Active | Active |
Size, funding and growth
| Measure | Etsy | Shein |
|---|---|---|
| Employees | 9,000 | 11,633 |
| Total funding | $63.0M | $2.1B |
| Latest round | IPO | Private Equity |
| Valuation | Not published | $66B |
| LinkedIn followers | Not published | 819,852 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Etsy | Shein |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 86/100 |
| Traction | 59/100 | Not published |
| Team | 20/100 | 60/100 |
| Search visibility | 26/100 | 100/100 |
| Quality | 88/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (34/100) | D (58/100) |
| Domain ratingLink authority, 0-100 | 94/100 | 84/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Etsy | Shein |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | Cloudflare |
| CMS | Not detected | Ghost |
| Support stack | Zendesk | Not detected |
Etsy vs Shein: common questions
Which is better, Etsy or Shein?
On our 0-100 score Shein rates higher (86/100 against 66/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Etsy and Shein compare on the numbers?
Etsy leads on domain rating (94/100 against 84/100). Shein leads on our overall score (86/100 against 66/100), agent readiness (58/100 against 34/100), headcount (11,633 against 9,000), funding raised ($2.1B against $63.0M).
Read the full Etsy review and pricing or the Shein review and pricing. You can also browse other Etsy alternatives we track.