Etsy vs Kaiten
Etsy vs Kaiten, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Etsy is on 66/100 and Kaiten on 37/100.
Where each one leads
Etsy
- our overall score: 66/100 against 37/100
- domain rating: 94/100 against 32/100
- headcount: 9,000 against 27
Kaiten
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Etsy | Kaiten |
|---|---|---|
| What it is | Etsy is a global online marketplace focused on handmade and vintage items, as well as unique craft supplies. | Global marketplace connecting consumers with artisanal makers and culinary experiences. |
| Category | E-commerce, Retail, Marketplace | Restaurants, Food, Marketplace, E-commerce |
| Sells toBusiness model | B2C | B2C |
| Offering | Marketplace | Marketplace |
| Founded | 2005 | 2019 |
| Headquarters | Brooklyn, USA | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Etsy | Kaiten |
|---|---|---|
| Employees | 9,000 | 27 |
| Headcount growthLast 12 months | Not published | +13.7% |
| Total funding | $63.0M | Not published |
| Latest round | IPO | Not published |
| LinkedIn followers | Not published | 270 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Etsy | Kaiten |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 37/100 |
| Traction | 59/100 | 14/100 |
| Team | 20/100 | 70/100 |
| Search visibility | 26/100 | 30/100 |
| Quality | 88/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (34/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 94/100 | 32/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Etsy | Kaiten |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Not detected | Vercel |
| Frameworks | Not detected | Next.js, Tailwind CSS |
| Support stack | Zendesk | Not detected |
Etsy vs Kaiten: common questions
Which is better, Etsy or Kaiten?
On our 0-100 score Etsy rates higher (66/100 against 37/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Etsy and Kaiten compare on the numbers?
Etsy leads on our overall score (66/100 against 37/100), domain rating (94/100 against 32/100), headcount (9,000 against 27).
Read the full Etsy review and pricing or the Kaiten review and pricing. You can also browse other Etsy alternatives we track.