EY vs KPMG
EY vs KPMG, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: EY is on 45/100 and KPMG on 40/100.
Where each one leads
EY
- our overall score: 45/100 against 40/100
- headcount: 403,487 against 241,205
- LinkedIn following: 11,475,140 against 5,581,377
KPMG
Leads on none of the measures we hold for both companies.
At a glance
| Measure | EY | KPMG |
|---|---|---|
| What it is | Global professional services network offering assurance, tax, consulting, and strategy services. | Global network of professional services firms providing audit, tax, and advisory services. |
| Category | Assurance, Tax Advisory, Digital Transformation, Cybersecurity | Professional Services, Accounting, Tax, Advisory |
| Sells toBusiness model | B2B | B2B |
| Offering | Services | Services |
| Founded | 1989 | 1987 |
| Headquarters | London, United Kingdom | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | EY | KPMG |
|---|---|---|
| Employees | 403,487 | 241,205 |
| Headcount growthLast 12 months | +4.9% | Not published |
| Latest round | Grant (prize money) | Not published |
| LinkedIn followers | 11,475,140 | 5,581,377 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | EY | KPMG |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 45/100 | 40/100 |
| Traction | 20/100 | 20/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 68/100 | 45/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | EY | KPMG |
|---|---|---|
| Hosting | Azure | Azure |
EY vs KPMG: common questions
Which is better, EY or KPMG?
On our 0-100 score EY rates higher (45/100 against 40/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do EY and KPMG compare on the numbers?
EY leads on our overall score (45/100 against 40/100), headcount (403,487 against 241,205), LinkedIn following (11,475,140 against 5,581,377).
Read the full EY review and pricing or the KPMG review and pricing. You can also browse other EY alternatives we track.

