Equitybee vs Gust
Equitybee vs Gust, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Equitybee is on 64/100 and Gust on 16/100.
Where each one leads
Equitybee
- our overall score: 64/100 against 16/100
- agent readiness: 64/100 against 41/100
- LinkedIn following: 15,916 against 7,484
Gust
- domain rating: 75/100 against 45/100
- headcount: 154 against 53
At a glance
| Measure | Equitybee | Gust |
|---|---|---|
| What it is | A marketplace that connects startup employees with investors to fund the exercise of their stock options, enabling employees to become shareholders without upfront costs. | A platform connecting startups with investors and providing tools for fundraising and company management. |
| Category | Fintech, Marketplace, Employee Stock Options, Private Equity | Fintech, Crowdfunding, Startup Ecosystem, Investor Relations |
| Sells toBusiness model | B2B2C | B2B |
| Offering | Marketplace | Platform |
| Founded | 2018 | 2004 |
| Headquarters | Palo Alto, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Equitybee | Gust |
|---|---|---|
| Employees | 53 | 154 |
| Headcount growthLast 12 months | -16.1% | Not published |
| Total funding | $83.1M | Not published |
| Latest round | Series B | Not published |
| LinkedIn followers | 15,916 | 7,484 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Equitybee | Gust |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 64/100 | 16/100 |
| Traction | 57/100 | 20/100 |
| Team | 90/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 39/100 | 32/100 |
| Quality | 65/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | C (64/100) | D (41/100) |
| Domain ratingLink authority, 0-100 | 45/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Equitybee | Gust |
|---|---|---|
| Hosting | Google Cloud | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | WordPress |
| Frameworks | Not detected | Bootstrap |
| Analytics | Google Tag Manager, Hotjar, Facebook Pixel | Google Tag Manager, Segment |
| Support stack | Not detected | HubSpot |
What users say
| Measure | Equitybee | Gust |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 1 negative across 6 threads | Not published |
“I am exploring EquityBee's non-recourse loan funding. I've been handed a 40+ page contract and, truthfully, I'm not overly literate financially nor in legalese. Does anyone have experience on the non-investor side in dealing with EquityBee?”r/personalfinance
Equitybee vs Gust: common questions
Which is better, Equitybee or Gust?
On our 0-100 score Equitybee rates higher (64/100 against 16/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Equitybee and Gust compare on the numbers?
Equitybee leads on our overall score (64/100 against 16/100), agent readiness (64/100 against 41/100), LinkedIn following (15,916 against 7,484). Gust leads on domain rating (75/100 against 45/100), headcount (154 against 53).
What do real users say about Equitybee and Gust?
Equitybee: 0 positive and 1 negative mentions across 6 Reddit threads we track, mostly in r/personalfinance.
Read the full Equitybee review and pricing or the Gust review and pricing. You can also browse other Equitybee alternatives we track.