Emarsys vs Insider One
Emarsys vs Insider One, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Emarsys is on 59/100 and Insider One on 60/100.
Where each one leads
Emarsys
Leads on none of the measures we hold for both companies.
Insider One
- funding raised: $773M against $63.0M
At a glance
| Measure | Emarsys | Insider One |
|---|---|---|
| What it is | Customer engagement platform for personalized marketing. | AI-powered customer engagement and personalization platform unifying CDP, journey orchestration, and cross-channel messaging. |
| Category | Marketing Technology, CRM, Artificial Intelligence, SaaS | Customer Engagement Platform, Marketing Automation, Customer Data Platform, Personalization |
| Sells toBusiness model | B2B | B2B SaaS |
| Offering | Platform | Platform |
| Founded | 2000 | 2012 |
| Headquarters | Vienna, Austria | Istanbul, Turkey |
| Status | Active | Active |
Size, funding and growth
| Measure | Emarsys | Insider One |
|---|---|---|
| Employees | Not published | 1,500 |
| Total funding | $63.0M | $773M |
| Latest round | Strategic | Series D |
| Valuation | $1.1B | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Emarsys | Insider One |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 59/100 | 60/100 |
| Traction | 39/100 | 60/100 |
| Community | 15/100 | 8/100 |
| Search visibility | 19/100 | 34/100 |
| Quality | 86/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | Not published | D (48/100) |
| Domain ratingLink authority, 0-100 | Not published | 77/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Emarsys | Insider One |
|---|---|---|
| CDN | Not detected | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Jquery, Bootstrap |
| Analytics | Not detected | Google Tag Manager |
| Support stack | Not detected | HubSpot |
Emarsys vs Insider One: common questions
Which is better, Emarsys or Insider One?
On our 0-100 score Insider One rates higher (60/100 against 59/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Emarsys and Insider One compare on the numbers?
Insider One leads on funding raised ($773M against $63.0M).
Read the full Emarsys review and pricing or the Insider One review and pricing. You can also browse other Emarsys alternatives we track.