Emarsys vs Gradial
Emarsys vs Gradial, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Emarsys is on 59/100 and Gradial on 60/100.
At a glance
| Measure | Emarsys | Gradial |
|---|---|---|
| What it is | Customer engagement platform for personalized marketing. | Agentic artificial intelligence operating system for marketing. |
| Category | Marketing Technology, CRM, Artificial Intelligence, SaaS | Marketing Technology, Artificial Intelligence, Agentic AI, AI Agent |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2000 | 2023 |
| Headquarters | Vienna, Austria | Seattle, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | Emarsys | Gradial |
|---|---|---|
| Employees | Not published | 87 |
| Open roles | Not published | 24 |
| Total funding | $63.0M | $65.0M |
| Latest round | Strategic | Series C |
| Valuation | $1.1B | $675M |
| LinkedIn followers | Not published | 9,152 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Emarsys | Gradial |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 59/100 | 60/100 |
| Traction | 39/100 | 59/100 |
| Community | 15/100 | 13/100 |
| Search visibility | 19/100 | 36/100 |
| Quality | 86/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | Not published | D (42/100) |
| Domain ratingLink authority, 0-100 | Not published | 62/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Emarsys | Gradial |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Not detected | Vercel |
| CMS | Not detected | Ghost |
| Frameworks | Not detected | Next.js |
What users say
| Measure | Emarsys | Gradial |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
| Reddit sentimentThreads we track | Not published | 4 positive, 0 negative across 5 threads |
“I recently came across this startup called Gradial. Checked out their product. This looks pretty comprehensive. I used to think AI tools were not sophisticated enough to translate figma files to well written code and reference design system”r/UXDesign
Emarsys vs Gradial: common questions
Which is better, Emarsys or Gradial?
On our 0-100 score Gradial rates higher (60/100 against 59/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
What do real users say about Emarsys and Gradial?
Gradial: 4 positive and 0 negative mentions across 5 Reddit threads we track, mostly in r/UXDesign.
Read the full Emarsys review and pricing or the Gradial review and pricing. You can also browse other Emarsys alternatives we track.