E.L.F. Beauty vs Ulta Beauty
E.L.F. Beauty vs Ulta Beauty, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: E.L.F. Beauty is on 21/100 and Ulta Beauty on 25/100.
Where each one leads
E.L.F. Beauty
- agent readiness: 67/100 against 37/100
Ulta Beauty
- our overall score: 25/100 against 21/100
- domain rating: 83/100 against 65/100
At a glance
| Measure | E.L.F. Beauty | Ulta Beauty |
|---|---|---|
| What it is | Global beauty company offering high-quality, clean, and cruelty-free cosmetics, skincare, and beauty tools at accessible price points. | Largest beauty retailer in the U.S. offering a wide range of cosmetics, skincare, haircare, and fragrance, with in-store salon services. |
| Category | Consumer App, E-commerce, Beauty, Cosmetics | Retail, E-commerce, Beauty, Cosmetics |
| Sells toBusiness model | B2C | B2C |
| Offering | Consumer goods | Marketplace | services | platform |
| Founded | Not published | 1990 |
| Headquarters | Oakland, United States | Bolingbrook, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | E.L.F. Beauty | Ulta Beauty |
|---|---|---|
| Employees | 1,768 | Not published |
| Total funding | Not published | $11.5M |
| Latest round | Not published | Venture Capital |
| LinkedIn followers | 642,355 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | E.L.F. Beauty | Ulta Beauty |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 21/100 | 25/100 |
| Traction | 20/100 | 35/100 |
| Team | Not published | 70/100 |
| Search visibility | 22/100 | 11/100 |
| Quality | Not published | 15/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (67/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 65/100 | 83/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | E.L.F. Beauty | Ulta Beauty |
|---|---|---|
| Hosting | Vercel | Azure |
| CDN | Vercel | Not detected |
| CMS | Not detected | Ghost |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Analytics | Google Tag Manager | Not detected |
E.L.F. Beauty vs Ulta Beauty: common questions
Which is better, E.L.F. Beauty or Ulta Beauty?
On our 0-100 score Ulta Beauty rates higher (25/100 against 21/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do E.L.F. Beauty and Ulta Beauty compare on the numbers?
E.L.F. Beauty leads on agent readiness (67/100 against 37/100). Ulta Beauty leads on our overall score (25/100 against 21/100), domain rating (83/100 against 65/100).
Read the full E.L.F. Beauty review and pricing or the Ulta Beauty review and pricing. You can also browse other E.L.F. Beauty alternatives we track.