E.L.F. Beauty vs Fenty Beauty
E.L.F. Beauty vs Fenty Beauty, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: E.L.F. Beauty is on 21/100 and Fenty Beauty on 70/100.
Where each one leads
E.L.F. Beauty
- agent readiness: 67/100 against 60/100
Fenty Beauty
- our overall score: 70/100 against 21/100
- domain rating: 78/100 against 65/100
At a glance
| Measure | E.L.F. Beauty | Fenty Beauty |
|---|---|---|
| What it is | Global beauty company offering high-quality, clean, and cruelty-free cosmetics, skincare, and beauty tools at accessible price points. | Rihanna's inclusive cosmetics brand, revolutionizing the beauty industry with a wide range of shades for all skin tones. |
| Category | Consumer App, E-commerce, Beauty, Cosmetics | Cosmetics, Beauty, Skincare, Hair Care |
| Sells toBusiness model | B2C | B2C |
| Offering | Consumer goods | Software | hardware | services | marketplace | platform |
| Founded | Not published | 2017 |
| Headquarters | Oakland, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | E.L.F. Beauty | Fenty Beauty |
|---|---|---|
| Employees | 1,768 | Not published |
| Total funding | Not published | $2.8B |
| Latest round | Not published | Private |
| Valuation | Not published | $4.0B |
| LinkedIn followers | 642,355 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | E.L.F. Beauty | Fenty Beauty |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 21/100 | 70/100 |
| Traction | 20/100 | 40/100 |
| Team | Not published | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 22/100 | 18/100 |
| Quality | Not published | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (67/100) | C (60/100) |
| Domain ratingLink authority, 0-100 | 65/100 | 78/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | E.L.F. Beauty | Fenty Beauty |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Vercel | Cloudflare |
| CMS | Not detected | Shopify |
| Frameworks | Next.js, Tailwind CSS | Jquery, Tailwind CSS |
| Payments | Not detected | Apple PAY |
| Analytics | Google Tag Manager | Google Tag Manager |
E.L.F. Beauty vs Fenty Beauty: common questions
Which is better, E.L.F. Beauty or Fenty Beauty?
On our 0-100 score Fenty Beauty rates higher (70/100 against 21/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do E.L.F. Beauty and Fenty Beauty compare on the numbers?
E.L.F. Beauty leads on agent readiness (67/100 against 60/100). Fenty Beauty leads on our overall score (70/100 against 21/100), domain rating (78/100 against 65/100).
Read the full E.L.F. Beauty review and pricing or the Fenty Beauty review and pricing. You can also browse other E.L.F. Beauty alternatives we track.