Dub vs Upfluence
Dub vs Upfluence, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Dub is on 49/100 and Upfluence on 53/100.
Where each one leads
Dub
- agent readiness: 63/100 against 44/100
- funding raised: $17.0M against $9.4M
Upfluence
- our overall score: 53/100 against 49/100
- headcount: 123 against 19
- LinkedIn following: 24,892 against 5,784
At a glance
| Measure | Dub | Upfluence |
|---|---|---|
| What it is | A modern link attribution platform for short links, conversion tracking, and affiliate programs. | All-in-one influencer and affiliate marketing platform for brands to discover, manage, and analyze campaigns. |
| Category | MarTech, AdTech, Link Management, Link Shortener | MarTech, AdTech, Creator Economy, E-commerce |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2022 | 2013 |
| Headquarters | San Francisco, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Dub | Upfluence |
|---|---|---|
| Employees | 19 | 123 |
| Headcount growthLast 12 months | Not published | +4.9% |
| Total funding | $17.0M | $9.4M |
| Latest round | Seed | Series A |
| LinkedIn followers | 5,784 | 24,892 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Dub | Upfluence |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 49/100 | 53/100 |
| Traction | 49/100 | Not published |
| Team | Not published | 100/100 |
| Community | 13/100 | Not published |
| Search visibility | 39/100 | 79/100 |
| Quality | 58/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | C (63/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 81/100 | 78/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Dub | Upfluence |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Vercel | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Next.js, Tailwind CSS | Jquery |
| Analytics | Not detected | Google Tag Manager |
| Open source | Yes | No |
Product and pricing
| Measure | Dub | Upfluence |
|---|---|---|
| Current offer | 20% off for 3 months | Not published |
What users say
| Measure | Dub | Upfluence |
|---|---|---|
| Community ratingVisitor votes on StartupHub | 5.0/5 from 1 vote | Not published |
Dub vs Upfluence: common questions
Which is better, Dub or Upfluence?
On our 0-100 score Upfluence rates higher (53/100 against 49/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Dub and Upfluence compare on the numbers?
Dub leads on agent readiness (63/100 against 44/100), funding raised ($17.0M against $9.4M). Upfluence leads on our overall score (53/100 against 49/100), headcount (123 against 19), LinkedIn following (24,892 against 5,784).
Read the full Dub review and pricing or the Upfluence review and pricing. You can also browse other Dub alternatives we track.