Dovetail vs Qualtrics
Dovetail vs Qualtrics, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Dovetail is on 70/100 and Qualtrics on 69/100.
Where each one leads
Dovetail
Leads on none of the measures we hold for both companies.
Qualtrics
- domain rating: 91/100 against 77/100
- headcount: 6,000 against 162
- funding raised: $400M against $157M
At a glance
| Measure | Dovetail | Qualtrics |
|---|---|---|
| What it is | AI-native customer intelligence platform transforming feedback into actionable insights. | Experience management software company helping organizations collect and analyze customer, employee, product, and brand feedback. |
| Category | Customer Intelligence, Product Management, User Research, Feedback Management | Customer Experience, Market Research, Software, SaaS |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | platform | Platform |
| Founded | 2017 | 1999 |
| Headquarters | Sydney, Australia | Provo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Dovetail | Qualtrics |
|---|---|---|
| Employees | 162 | 6,000 |
| Total funding | $157M | $400M |
| Latest round | Series B | Series C |
| Valuation | Not published | $2.5B |
| LinkedIn followers | 31,336 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Dovetail | Qualtrics |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 70/100 | 69/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 90/100 |
| Community | 15/100 | Not published |
| Search visibility | 48/100 | 14/100 |
| Quality | 78/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 77/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Dovetail | Qualtrics |
|---|---|---|
| Hosting | Netlify | AWS |
| CDN | CloudFront | Not detected |
| Frameworks | Next.js | Tailwind CSS |
| Analytics | Google Tag Manager, Segment | Google Tag Manager |
Dovetail vs Qualtrics: common questions
Which is better, Dovetail or Qualtrics?
On our 0-100 score Dovetail rates higher (70/100 against 69/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Dovetail and Qualtrics compare on the numbers?
Qualtrics leads on domain rating (91/100 against 77/100), headcount (6,000 against 162), funding raised ($400M against $157M).
Read the full Dovetail review and pricing or the Qualtrics review and pricing. You can also browse other Dovetail alternatives we track.