DoubleVerify vs Protected Media
DoubleVerify vs Protected Media, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: DoubleVerify is on 69/100 and Protected Media on 35/100.
Where each one leads
DoubleVerify
- our overall score: 69/100 against 35/100
- agent readiness: 45/100 against 39/100
- domain rating: 79/100 against 63/100
- headcount: 1,353 against 25
- LinkedIn following: 80,882 against 2,689
Protected Media
Leads on none of the measures we hold for both companies.
At a glance
| Measure | DoubleVerify | Protected Media |
|---|---|---|
| What it is | DoubleVerify is a leading software platform for digital media measurement and analytics, ensuring brand safety, suitability, and performance for advertisers. | Protected Media is a global leader in ad fraud prevention and detection, specializing in CTV ad fraud. |
| Category | Ad Fraud, Brand Safety, Advertising, Cybersecurity | Marketing, Fraud, Advertising, E-commerce |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2008 | 2014 |
| Headquarters | New York, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | DoubleVerify | Protected Media |
|---|---|---|
| Employees | 1,353 | 25 |
| Headcount growthLast 12 months | +14.6% | Not published |
| Total funding | $547M | Not published |
| Latest round | Series D | Pre-Seed |
| Valuation | $200M | Not published |
| LinkedIn followers | 80,882 | 2,689 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | DoubleVerify | Protected Media |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 69/100 | 35/100 |
| Traction | 60/100 | 14/100 |
| Team | 70/100 | 60/100 |
| Search visibility | 36/100 | 30/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | F (39/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 63/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | DoubleVerify | Protected Media |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Google Tag Manager | Not detected |
| Support stack | HubSpot | Not detected |
What users say
| Measure | DoubleVerify | Protected Media |
|---|---|---|
| Reddit sentimentThreads we track | 2 positive, 3 negative across 6 threads | Not published |
“DoubleVerify Expands DV Authentic AdVantage to Meta and TikTok, an AI-Powered Solution to Optimize Media Quality and Performance.”r/Quantisnow
DoubleVerify vs Protected Media: common questions
Which is better, DoubleVerify or Protected Media?
On our 0-100 score DoubleVerify rates higher (69/100 against 35/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do DoubleVerify and Protected Media compare on the numbers?
DoubleVerify leads on our overall score (69/100 against 35/100), agent readiness (45/100 against 39/100), domain rating (79/100 against 63/100), headcount (1,353 against 25), LinkedIn following (80,882 against 2,689).
What do real users say about DoubleVerify and Protected Media?
DoubleVerify: 2 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/Quantisnow.
Read the full DoubleVerify review and pricing or the Protected Media review and pricing. You can also browse other DoubleVerify alternatives we track.