DoubleVerify vs Kahoona
DoubleVerify vs Kahoona, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: DoubleVerify is on 69/100 and Kahoona on 54/100.
Where each one leads
DoubleVerify
- our overall score: 69/100 against 54/100
- agent readiness: 45/100 against 36/100
- domain rating: 79/100 against 9/100
- headcount: 1,353 against 34
- funding raised: $547M against $4.5M
- LinkedIn following: 80,882 against 4,000
Kahoona
- headcount growth: +22.7% against +14.6%
At a glance
| Measure | DoubleVerify | Kahoona |
|---|---|---|
| What it is | DoubleVerify is a leading software platform for digital media measurement and analytics, ensuring brand safety, suitability, and performance for advertisers. | Kahoona provides a first-party data activation platform for the open web, enabling cookieless and identity-less digital advertising. |
| Category | Ad Fraud, Brand Safety, Advertising, Cybersecurity | Data, Privacy, Enterprise, Behavioural Analysis |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2008 | 2020 |
| Headquarters | New York, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | DoubleVerify | Kahoona |
|---|---|---|
| Employees | 1,353 | 34 |
| Headcount growthLast 12 months | +14.6% | +22.7% |
| Total funding | $547M | $4.5M |
| Latest round | Series D | Seed |
| Valuation | $200M | Not published |
| LinkedIn followers | 80,882 | 4,000 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | DoubleVerify | Kahoona |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 69/100 | 54/100 |
| Traction | 60/100 | 49/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 36/100 | 32/100 |
| Quality | 78/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 9/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | DoubleVerify | Kahoona |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| Analytics | Google Tag Manager | Not detected |
| Support stack | HubSpot | Not detected |
What users say
| Measure | DoubleVerify | Kahoona |
|---|---|---|
| Reddit sentimentThreads we track | 2 positive, 3 negative across 6 threads | Not published |
“DoubleVerify Expands DV Authentic AdVantage to Meta and TikTok, an AI-Powered Solution to Optimize Media Quality and Performance.”r/Quantisnow
DoubleVerify vs Kahoona: common questions
Which is better, DoubleVerify or Kahoona?
On our 0-100 score DoubleVerify rates higher (69/100 against 54/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do DoubleVerify and Kahoona compare on the numbers?
DoubleVerify leads on our overall score (69/100 against 54/100), agent readiness (45/100 against 36/100), domain rating (79/100 against 9/100), headcount (1,353 against 34), funding raised ($547M against $4.5M), LinkedIn following (80,882 against 4,000). Kahoona leads on headcount growth (+22.7% against +14.6%).
What do real users say about DoubleVerify and Kahoona?
DoubleVerify: 2 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/Quantisnow.
Read the full DoubleVerify review and pricing or the Kahoona review and pricing. You can also browse other DoubleVerify alternatives we track.