DoubleVerify vs Just Words
DoubleVerify vs Just Words, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: DoubleVerify is on 69/100 and Just Words on 37/100.
Where each one leads
DoubleVerify
- our overall score: 69/100 against 37/100
- domain rating: 79/100 against 34/100
- funding raised: $547M against $1.7M
Just Words
- agent readiness: 51/100 against 45/100
At a glance
| Measure | DoubleVerify | Just Words |
|---|---|---|
| What it is | DoubleVerify is a leading software platform for digital media measurement and analytics, ensuring brand safety, suitability, and performance for advertisers. | An email content optimization or generative tool for crafting effective email copy. |
| Category | Ad Fraud, Brand Safety, Advertising, Cybersecurity | AI, SaaS, Marketing Technology |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2008 | 2024 |
| Headquarters | New York, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | DoubleVerify | Just Words |
|---|---|---|
| Employees | 1,353 | Not published |
| Headcount growthLast 12 months | +14.6% | Not published |
| Total funding | $547M | $1.7M |
| Latest round | Series D | Seed |
| Valuation | $200M | Not published |
| LinkedIn followers | 80,882 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | DoubleVerify | Just Words |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 69/100 | 37/100 |
| Traction | 60/100 | 31/100 |
| Team | 70/100 | 30/100 |
| Search visibility | 36/100 | 2/100 |
| Quality | 78/100 | 45/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | D (51/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 34/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | DoubleVerify | Just Words |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | Not detected | Framer |
| Analytics | Google Tag Manager | Not detected |
| Support stack | HubSpot | Not detected |
What users say
| Measure | DoubleVerify | Just Words |
|---|---|---|
| Reddit sentimentThreads we track | 2 positive, 3 negative across 6 threads | Not published |
“DoubleVerify Expands DV Authentic AdVantage to Meta and TikTok, an AI-Powered Solution to Optimize Media Quality and Performance.”r/Quantisnow
DoubleVerify vs Just Words: common questions
Which is better, DoubleVerify or Just Words?
On our 0-100 score DoubleVerify rates higher (69/100 against 37/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do DoubleVerify and Just Words compare on the numbers?
DoubleVerify leads on our overall score (69/100 against 37/100), domain rating (79/100 against 34/100), funding raised ($547M against $1.7M). Just Words leads on agent readiness (51/100 against 45/100).
What do real users say about DoubleVerify and Just Words?
DoubleVerify: 2 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/Quantisnow.
Read the full DoubleVerify review and pricing or the Just Words review and pricing. You can also browse other DoubleVerify alternatives we track.