DoubleVerify vs Drawbridge
DoubleVerify vs Drawbridge, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: DoubleVerify is on 69/100 and Drawbridge on 32/100.
Where each one leads
DoubleVerify
- our overall score: 69/100 against 32/100
- agent readiness: 45/100 against 22/100
- domain rating: 79/100 against 54/100
- headcount: 1,353 against 2
- funding raised: $547M against $60.5M
Drawbridge
Leads on none of the measures we hold for both companies.
At a glance
| Measure | DoubleVerify | Drawbridge |
|---|---|---|
| What it is | DoubleVerify is a leading software platform for digital media measurement and analytics, ensuring brand safety, suitability, and performance for advertisers. | Drawbridge is an identity management company that connects brands to consumers using AI and machine learning. |
| Category | Ad Fraud, Brand Safety, Advertising, Cybersecurity | Identity Management, Marketing Technology, Customer Data Platform, Data Management Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2008 | 2010 |
| Headquarters | New York, United States | San Mateo, United States |
| Status | Active | Inactive |
Size, funding and growth
| Measure | DoubleVerify | Drawbridge |
|---|---|---|
| Employees | 1,353 | 2 |
| Headcount growthLast 12 months | +14.6% | Not published |
| Total funding | $547M | $60.5M |
| Latest round | Series D | Series D |
| Valuation | $200M | Not published |
| LinkedIn followers | 80,882 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | DoubleVerify | Drawbridge |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 69/100 | 32/100 |
| Traction | 60/100 | 44/100 |
| Team | 70/100 | 30/100 |
| Community | Not published | 12/100 |
| Search visibility | 36/100 | 27/100 |
| Quality | 78/100 | 30/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | F (22/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 54/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | DoubleVerify | Drawbridge |
|---|---|---|
| CDN | Cloudflare | Not detected |
| Analytics | Google Tag Manager | Not detected |
| Support stack | HubSpot | Not detected |
What users say
| Measure | DoubleVerify | Drawbridge |
|---|---|---|
| Reddit sentimentThreads we track | 2 positive, 3 negative across 6 threads | Not published |
“DoubleVerify Expands DV Authentic AdVantage to Meta and TikTok, an AI-Powered Solution to Optimize Media Quality and Performance.”r/Quantisnow
DoubleVerify vs Drawbridge: common questions
Which is better, DoubleVerify or Drawbridge?
On our 0-100 score DoubleVerify rates higher (69/100 against 32/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do DoubleVerify and Drawbridge compare on the numbers?
DoubleVerify leads on our overall score (69/100 against 32/100), agent readiness (45/100 against 22/100), domain rating (79/100 against 54/100), headcount (1,353 against 2), funding raised ($547M against $60.5M).
What do real users say about DoubleVerify and Drawbridge?
DoubleVerify: 2 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/Quantisnow.
Read the full DoubleVerify review and pricing or the Drawbridge review and pricing. You can also browse other DoubleVerify alternatives we track.