Doopla vs StoneCo
Doopla vs StoneCo, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Doopla is on 43/100 and StoneCo on 67/100.
Where each one leads
Doopla
Leads on none of the measures we hold for both companies.
StoneCo
- our overall score: 67/100 against 43/100
- domain rating: 53/100 against 36/100
- headcount: 13,867 against 16
- headcount growth: +3.3% against -20.6%
- funding raised: $1.5B against $480K
- LinkedIn following: 2,482,372 against 2,995
At a glance
| Measure | Doopla | StoneCo |
|---|---|---|
| What it is | Mexican fintech platform connecting individuals seeking consumer loans with investors. | Brazilian fintech providing integrated financial and software solutions for merchants of all sizes. |
| Category | Fintech, Lending, Peer-to-Peer Lending, Consumer Loans | Fintech, Payments, Digital Payments, Embedded Finance |
| Sells toBusiness model | B2B2C | B2B |
| Offering | Platform | Platform |
| Founded | 2014 | 2012 |
| Headquarters | Not published | São Paulo, Brazil |
| Status | Active | Active |
Size, funding and growth
| Measure | Doopla | StoneCo |
|---|---|---|
| Employees | 16 | 13,867 |
| Headcount growthLast 12 months | -20.6% | +3.3% |
| Total funding | $480K | $1.5B |
| Latest round | Equity Crowdfunding | IPO |
| LinkedIn followers | 2,995 | 2,482,372 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Doopla | StoneCo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 43/100 | 67/100 |
| Traction | 41/100 | 60/100 |
| Team | 30/100 | 60/100 |
| Community | Not published | 8/100 |
| Search visibility | 37/100 | 35/100 |
| Quality | 48/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (22/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 36/100 | 53/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Doopla | StoneCo |
|---|---|---|
| Hosting | AWS | AWS |
| Frameworks | Tailwind CSS, Bootstrap | Not detected |
| Analytics | Hotjar | Not detected |
What users say
| Measure | Doopla | StoneCo |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 0 negative across 1 thread | 1 positive, 3 negative across 4 threads |
“Estoy iniciado en el mundo de las inversiones. Ya tengo mi dinero en CETES pero quiero diversificar y para esto quiero empezar con una fintech que esté regulada por la CNBV. Leyendo en la pagina de la CNBV noté que Doopla es la primera fint”r/MexicoFinanciero
“StoneCo is a fairly dope SA fintech company with quality financials yet rapidly increasing short interest. The dumb fucks who think they can chip away at this little gem deserve to be eaten alive by the intrepid marketeers going in on share”r/wallstreetbets
Doopla vs StoneCo: common questions
Which is better, Doopla or StoneCo?
On our 0-100 score StoneCo rates higher (67/100 against 43/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Doopla and StoneCo compare on the numbers?
StoneCo leads on our overall score (67/100 against 43/100), domain rating (53/100 against 36/100), headcount (13,867 against 16), headcount growth (+3.3% against -20.6%), funding raised ($1.5B against $480K), LinkedIn following (2,482,372 against 2,995).
What do real users say about Doopla and StoneCo?
Doopla: 1 positive and 0 negative mentions across 1 Reddit threads we track, mostly in r/MexicoFinanciero. StoneCo: 1 positive and 3 negative mentions across 4 Reddit threads we track, mostly in r/wallstreetbets.
Read the full Doopla review and pricing or the StoneCo review and pricing. You can also browse other Doopla alternatives we track.

