Doog vs Lassie
Doog vs Lassie, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Doog is on 20/100 and Lassie on 43/100.
Where each one leads
Doog
Leads on none of the measures we hold for both companies.
Lassie
- our overall score: 43/100 against 20/100
- domain rating: 66/100 against 12/100
At a glance
| Measure | Doog | Lassie |
|---|---|---|
| What it is | Designs and manufactures functional and durable outdoor gear for dogs and their owners. | A pet care platform offering insurance, vet services, and a digital health record. |
| Category | Pet Tech, Outdoor Gear, Consumer Goods, E-commerce | Pet Tech, InsurTech, Veterinary Services, Digital Health |
| Sells toBusiness model | B2C | B2C |
| Offering | Hardware | Platform |
| Founded | 2007 | 2020 |
| Headquarters | Not published | Stockholm, Sweden |
| Status | Active | Active |
Size, funding and growth
| Measure | Doog | Lassie |
|---|---|---|
| Total funding | Not published | $104M |
| Latest round | Not published | Series A |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Doog | Lassie |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 20/100 | 43/100 |
| Traction | Not published | 40/100 |
| Team | 60/100 | Not published |
| Search visibility | 3/100 | 30/100 |
| Quality | Not published | 55/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 12/100 | 66/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Doog | Lassie |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Cloudflare | Vercel |
| CMS | Shopify | Not detected |
| Frameworks | Jquery | Next.js |
| Analytics | Google Tag Manager, Microsoft Clarity | Not detected |
Doog vs Lassie: common questions
Which is better, Doog or Lassie?
On our 0-100 score Lassie rates higher (43/100 against 20/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do Doog and Lassie compare on the numbers?
Lassie leads on our overall score (43/100 against 20/100), domain rating (66/100 against 12/100).
Read the full Doog review and pricing or the Lassie review and pricing. You can also browse other Doog alternatives we track.