Divert vs Notpla
Divert vs Notpla, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Divert is on 55/100 and Notpla on 61/100.
Where each one leads
Divert
- funding raised: $104M against $25.0M
Notpla
- our overall score: 61/100 against 55/100
- agent readiness: 36/100 against 21/100
At a glance
| Measure | Divert | Notpla |
|---|---|---|
| What it is | Scaling circular infrastructure to reduce food waste and create value. | Notpla develops and produces sustainable, plastic-free packaging solutions from seaweed and plants, offering biodegradable and compostable alternatives for various applications. |
| Category | Waste Management, Sustainability, Circular Economy, Food Waste | Sustainability, Packaging, Materials Science, Biotechnology |
| Sells toBusiness model | B2B | B2B |
| Offering | Services | Platform |
| Founded | 2007 | 2014 |
| Headquarters | West Concord, USA | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Divert | Notpla |
|---|---|---|
| Employees | Not published | 106 |
| Total funding | $104M | $25.0M |
| Latest round | Acquisition Growth Equity | Series A |
| Valuation | $1.1B | $1.1B |
| LinkedIn followers | Not published | 63,971 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Divert | Notpla |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 61/100 |
| Traction | 40/100 | 57/100 |
| Team | 70/100 | 30/100 |
| Search visibility | 15/100 | 23/100 |
| Quality | 68/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | Not published | 72/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Divert | Notpla |
|---|---|---|
| CDN | Not detected | Cloudflare |
| CMS | Not detected | Webflow |
| Analytics | Not detected | Google Analytics 4, Google Tag Manager |
| Support stack | Not detected | HubSpot |
What users say
| Measure | Divert | Notpla |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 4 positive, 0 negative across 6 threads |
“This seaweed-based, single use packaging made by Notpla is dissolvable, edible, and biodegradable, and won £1 million from Prince William’s Earthshot prize in 2025. This is truly amazing, I hope it can scale for food packaging.”r/RoyalsGossip
Divert vs Notpla: common questions
Which is better, Divert or Notpla?
On our 0-100 score Notpla rates higher (61/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Divert and Notpla compare on the numbers?
Divert leads on funding raised ($104M against $25.0M). Notpla leads on our overall score (61/100 against 55/100), agent readiness (36/100 against 21/100).
What do real users say about Divert and Notpla?
Notpla: 4 positive and 0 negative mentions across 6 Reddit threads we track, mostly in r/RoyalsGossip.
Read the full Divert review and pricing or the Notpla review and pricing. You can also browse other Divert alternatives we track.