Divert vs Imperfect Foods
Divert vs Imperfect Foods, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Divert is on 55/100 and Imperfect Foods on 58/100.
Where each one leads
Divert
Leads on none of the measures we hold for both companies.
Imperfect Foods
- our overall score: 58/100 against 55/100
- agent readiness: 43/100 against 21/100
- funding raised: $167M against $104M
At a glance
| Measure | Divert | Imperfect Foods |
|---|---|---|
| What it is | Scaling circular infrastructure to reduce food waste and create value. | Online grocery delivery service offering discounted, surplus, and imperfect produce and groceries. |
| Category | Waste Management, Sustainability, Circular Economy, Food Waste | FoodTech, AgTech, Hyper-Local Food Distribution, Food Delivery |
| Sells toBusiness model | B2B | B2C |
| Offering | Services | Marketplace |
| Founded | 2007 | 2015 |
| Headquarters | West Concord, USA | Emeryville, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Divert | Imperfect Foods |
|---|---|---|
| Open roles | Not published | 82 |
| Total funding | $104M | $167M |
| Latest round | Acquisition Growth Equity | Series D |
| Valuation | $1.1B | $700M |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Divert | Imperfect Foods |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 58/100 |
| Traction | 40/100 | 40/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 15/100 | 14/100 |
| Quality | 68/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | Not published | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Divert | Imperfect Foods |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | CloudFront |
| Frameworks | Not detected | Next.js, Tailwind CSS |
| Analytics | Not detected | Google Tag Manager, Amplitude |
Divert vs Imperfect Foods: common questions
Which is better, Divert or Imperfect Foods?
On our 0-100 score Imperfect Foods rates higher (58/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Divert and Imperfect Foods compare on the numbers?
Imperfect Foods leads on our overall score (58/100 against 55/100), agent readiness (43/100 against 21/100), funding raised ($167M against $104M).
Read the full Divert review and pricing or the Imperfect Foods review and pricing. You can also browse other Divert alternatives we track.