Dig vs The Trade Desk
Dig vs The Trade Desk, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Dig is on 60/100 and The Trade Desk on 75/100.
Where each one leads
Dig
Leads on none of the measures we hold for both companies.
The Trade Desk
- our overall score: 75/100 against 60/100
- agent readiness: 53/100 against 44/100
- domain rating: 85/100 against 40/100
- headcount: 4,732 against 124
- funding raised: $526M against $59.0M
- LinkedIn following: 259,477 against 9,452
At a glance
| Measure | Dig | The Trade Desk |
|---|---|---|
| What it is | Social video intelligence platform for brands to understand and control their video-first social media presence. | A technology company providing a self-service platform for advertisers to buy and manage digital advertising. |
| Category | Social Media Analytics, Video Intelligence, Brand Monitoring, Marketing Technology | Connected TV (CTV), AdTech, Enterprise Software, Data-Driven Marketing |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2018 | 2009 |
| Headquarters | Tel Aviv, Israel | Ventura, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Dig | The Trade Desk |
|---|---|---|
| Employees | 124 | 4,732 |
| Headcount growthLast 12 months | Not published | +1.3% |
| Total funding | $59.0M | $526M |
| Latest round | Not published | IPO |
| Valuation | Not published | $1.1B |
| LinkedIn followers | 9,452 | 259,477 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Dig | The Trade Desk |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 75/100 |
| Traction | 59/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | 10/100 | 8/100 |
| Search visibility | 67/100 | 45/100 |
| Quality | 58/100 | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (44/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 40/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Dig | The Trade Desk |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Not detected |
| Frameworks | Not detected | Alpinejs, Tailwind CSS |
| Analytics | Google Tag Manager | Google Tag Manager |
Product and pricing
| Measure | Dig | The Trade Desk |
|---|---|---|
| Key features | Video-First Collection, In-Video Analysis, Narrative Extraction, Real-Time Reporting & Alerts, Reputation Intelligence, Consumer & Content Intelligence | Not published |
Dig vs The Trade Desk: common questions
Which is better, Dig or The Trade Desk?
On our 0-100 score The Trade Desk rates higher (75/100 against 60/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Dig and The Trade Desk compare on the numbers?
The Trade Desk leads on our overall score (75/100 against 60/100), agent readiness (53/100 against 44/100), domain rating (85/100 against 40/100), headcount (4,732 against 124), funding raised ($526M against $59.0M), LinkedIn following (259,477 against 9,452).
Read the full Dig review and pricing or the The Trade Desk review and pricing. You can also browse other Dig alternatives we track.