Dig vs DoubleVerify
Dig vs DoubleVerify, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Dig is on 60/100 and DoubleVerify on 69/100.
Where each one leads
Dig
Leads on none of the measures we hold for both companies.
DoubleVerify
- our overall score: 69/100 against 60/100
- domain rating: 79/100 against 40/100
- headcount: 1,353 against 124
- funding raised: $547M against $59.0M
- LinkedIn following: 80,882 against 9,452
At a glance
| Measure | Dig | DoubleVerify |
|---|---|---|
| What it is | Social video intelligence platform for brands to understand and control their video-first social media presence. | DoubleVerify is a leading software platform for digital media measurement and analytics, ensuring brand safety, suitability, and performance for advertisers. |
| Category | Social Media Analytics, Video Intelligence, Brand Monitoring, Marketing Technology | Ad Fraud, Brand Safety, Advertising, Cybersecurity |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2018 | 2008 |
| Headquarters | Tel Aviv, Israel | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Dig | DoubleVerify |
|---|---|---|
| Employees | 124 | 1,353 |
| Headcount growthLast 12 months | Not published | +14.6% |
| Total funding | $59.0M | $547M |
| Latest round | Not published | Series D |
| Valuation | Not published | $200M |
| LinkedIn followers | 9,452 | 80,882 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Dig | DoubleVerify |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 69/100 |
| Traction | 59/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | 10/100 | Not published |
| Search visibility | 67/100 | 36/100 |
| Quality | 58/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (44/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 40/100 | 79/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Dig | DoubleVerify |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Not detected |
| Analytics | Google Tag Manager | Google Tag Manager |
| Support stack | Not detected | HubSpot |
Product and pricing
| Measure | Dig | DoubleVerify |
|---|---|---|
| Key features | Video-First Collection, In-Video Analysis, Narrative Extraction, Real-Time Reporting & Alerts, Reputation Intelligence, Consumer & Content Intelligence | Not published |
What users say
| Measure | Dig | DoubleVerify |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 2 positive, 3 negative across 6 threads |
“DoubleVerify Expands DV Authentic AdVantage to Meta and TikTok, an AI-Powered Solution to Optimize Media Quality and Performance.”r/Quantisnow
Dig vs DoubleVerify: common questions
Which is better, Dig or DoubleVerify?
On our 0-100 score DoubleVerify rates higher (69/100 against 60/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Dig and DoubleVerify compare on the numbers?
DoubleVerify leads on our overall score (69/100 against 60/100), domain rating (79/100 against 40/100), headcount (1,353 against 124), funding raised ($547M against $59.0M), LinkedIn following (80,882 against 9,452).
What do real users say about Dig and DoubleVerify?
DoubleVerify: 2 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/Quantisnow.
Read the full Dig review and pricing or the DoubleVerify review and pricing. You can also browse other Dig alternatives we track.