Dentsu vs Innovid
Dentsu vs Innovid, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Dentsu is on 10/100 and Innovid on 62/100.
Where each one leads
Dentsu
Leads on none of the measures we hold for both companies.
Innovid
- our overall score: 62/100 against 10/100
- agent readiness: 53/100 against 22/100
At a glance
| Measure | Dentsu | Innovid |
|---|---|---|
| What it is | Global advertising, digital marketing, and communications agency providing integrated growth and business transformation solutions. | Innovid powers connected TV (CTV) advertising streaming, personalization, and measurement for global brands. |
| Category | Advertising, Marketing, Consulting, Media | Advertising, Marketing, AdTech, Advertising Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Services | Platform |
| Founded | 1901 | 2007 |
| Headquarters | Tokyo, Japan | New York, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Dentsu | Innovid |
|---|---|---|
| Employees | Not published | 808 |
| Headcount growthLast 12 months | Not published | +18.7% |
| Total funding | Not published | $85.1M |
| Latest round | Not published | Pre-IPO |
| LinkedIn followers | Not published | 51,245 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Dentsu | Innovid |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 10/100 | 62/100 |
| Traction | Not published | 60/100 |
| Team | 30/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | Not published | 36/100 |
| Quality | Not published | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (22/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 82/100 | 79/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Dentsu | Innovid |
|---|---|---|
| CDN | Not detected | Cloudflare |
| CMS | Not detected | Webflow |
| Analytics | Not detected | Google Tag Manager, Segment |
| Support stack | Not detected | Freshdesk, Zendesk |
What users say
| Measure | Dentsu | Innovid |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 3 positive, 0 negative across 6 threads |
“Mediaocean Completes Acquisition of Innovid – Creating the Premier Global Independent, Omnichannel Ad Tech Platform - CTV CTV.WS -> Privately Owned.”r/Spacstocks
Dentsu vs Innovid: common questions
Which is better, Dentsu or Innovid?
On our 0-100 score Innovid rates higher (62/100 against 10/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do Dentsu and Innovid compare on the numbers?
Innovid leads on our overall score (62/100 against 10/100), agent readiness (53/100 against 22/100).
What do real users say about Dentsu and Innovid?
Innovid: 3 positive and 0 negative mentions across 6 Reddit threads we track, mostly in r/Spacstocks.
Read the full Dentsu review and pricing or the Innovid review and pricing. You can also browse other Dentsu alternatives we track.