Forwrd vs Lusha
Forwrd vs Lusha, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Forwrd is on 48/100 and Lusha on 70/100.
Where each one leads
Forwrd
Leads on none of the measures we hold for both companies.
Lusha
- our overall score: 70/100 against 48/100
- headcount: 358 against 4
- headcount growth: +3.7% against -49.7%
- funding raised: $245M against $3.5M
- LinkedIn following: 66,037 against 3,284
At a glance
| Measure | Forwrd | Lusha |
|---|---|---|
| What it is | AI-powered platform to accelerate go-to-market motions with predictive scoring. | B2B contact data platform for sales and marketing professionals to find and engage leads. |
| Category | Enterprise, Automation, No Code, Marketing | Enterprise, Sales, Intelligence, Contact Data Provider |
| Sells toBusiness model | B2B, B2C | B2B, B2C |
| Offering | Software | Software |
| Founded | 2020 | 2017 |
| Headquarters | Tel Aviv, Israel | Boston, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Forwrd | Lusha |
|---|---|---|
| Employees | 4 | 358 |
| Headcount growthLast 12 months | -49.7% | +3.7% |
| Total funding | $3.5M | $245M |
| Latest round | Seed | Series B |
| Valuation | Not published | $1.5B |
| LinkedIn followers | 3,284 | 66,037 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Forwrd | Lusha |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 48/100 | 70/100 |
| Traction | 40/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 34/100 | 52/100 |
| Quality | 48/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 80/100 | 74/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Forwrd | Lusha |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Vercel | Cloudflare |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Analytics | Google Analytics 4 | Not detected |
Forwrd vs Lusha: common questions
Which is better, Forwrd or Lusha?
On our 0-100 score Lusha rates higher (70/100 against 48/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Forwrd and Lusha compare on the numbers?
Lusha leads on our overall score (70/100 against 48/100), headcount (358 against 4), headcount growth (+3.7% against -49.7%), funding raised ($245M against $3.5M), LinkedIn following (66,037 against 3,284).
Read the full Forwrd review and pricing or the Lusha review and pricing. You can also browse other Forwrd alternatives we track.