Data Stories vs Looker
Data Stories vs Looker, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Data Stories is on 25/100 and Looker on 61/100.
Where each one leads
Data Stories
- agent readiness: 38/100 against 22/100
Looker
- our overall score: 61/100 against 25/100
At a glance
| Measure | Data Stories | Looker |
|---|---|---|
| What it is | Data Stories helps businesses understand and leverage their data through interactive storytelling and visualization. | Business intelligence and big data analytics platform. |
| Category | Business Intelligence, Data Visualization, Analytics Platform, Data Storytelling | Data Analytics, Business Intelligence, Data Warehousing & Analytics, Analytics Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2017 | 2012 |
| Headquarters | Montreal, Canada | San Francisco, United States |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Data Stories | Looker |
|---|---|---|
| Employees | 15 | Not published |
| Total funding | Not published | $273M |
| Latest round | Not published | Series D |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Data Stories | Looker |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 25/100 | 61/100 |
| Traction | 12/100 | Not published |
| Search visibility | 18/100 | 11/100 |
| Quality | 35/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | F (22/100) |
| Domain ratingLink authority, 0-100 | Not published | 99/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Data Stories | Looker |
|---|---|---|
| Open source | Yes | No |
Data Stories vs Looker: common questions
Which is better, Data Stories or Looker?
On our 0-100 score Looker rates higher (61/100 against 25/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do Data Stories and Looker compare on the numbers?
Data Stories leads on agent readiness (38/100 against 22/100). Looker leads on our overall score (61/100 against 25/100).
Read the full Data Stories review and pricing or the Looker review and pricing. You can also browse other Data Stories alternatives we track.