DANA vs Square
DANA vs Square, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: DANA is on 70/100 and Square on 67/100.
Where each one leads
DANA
- headcount: 2,341 against 55
- funding raised: $200M against $10.0M
- LinkedIn following: 248,754 against 380
Square
- agent readiness: 56/100 against 24/100
- domain rating: 93/100 against 78/100
At a glance
| Measure | DANA | Square |
|---|---|---|
| What it is | An all-in-one digital wallet to simplify daily transactions. | An all-in-one financial services platform providing point-of-sale systems, payment processing, and business management tools. |
| Category | Fintech, Digital Payments, Mobile Payments, E-commerce | Fintech, Payments, Fintech & Payments, Digital Payments |
| Sells toBusiness model | B2C | B2B |
| Offering | Platform | Platform |
| Founded | 2018 | 2009 |
| Headquarters | Jakarta, Indonesia | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | DANA | Square |
|---|---|---|
| Employees | 2,341 | 55 |
| Total funding | $200M | $10.0M |
| Latest round | Series B | Series A |
| Valuation | Not published | $30.0M |
| LinkedIn followers | 248,754 | 380 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | DANA | Square |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 70/100 | 67/100 |
| Traction | Not published | 52/100 |
| Team | Not published | 60/100 |
| Community | Not published | 8/100 |
| Search visibility | 97/100 | 44/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (24/100) | D (56/100) |
| Domain ratingLink authority, 0-100 | 78/100 | 93/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | DANA | Square |
|---|---|---|
| CDN | Not detected | Cloudflare |
| Frameworks | Not detected | Tailwind CSS |
| Payments | Not detected | Square |
What users say
| Measure | DANA | Square |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 0 positive, 2 negative across 3 threads |
“After two years of processing payments, with zero notice, and zero reason given Square closed our account Saturday in the middle of the day. I wish I could say we are alone, so many folks have posted on the BBB that this makes me think that”r/smallbusiness
DANA vs Square: common questions
Which is better, DANA or Square?
On our 0-100 score DANA rates higher (70/100 against 67/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do DANA and Square compare on the numbers?
DANA leads on headcount (2,341 against 55), funding raised ($200M against $10.0M), LinkedIn following (248,754 against 380). Square leads on agent readiness (56/100 against 24/100), domain rating (93/100 against 78/100).
What do real users say about DANA and Square?
Square: 0 positive and 2 negative mentions across 3 Reddit threads we track, mostly in r/smallbusiness.
Read the full DANA review and pricing or the Square review and pricing. You can also browse other DANA alternatives we track.