Dalton vs Outbrain
Dalton vs Outbrain, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Dalton is on 41/100 and Outbrain on 63/100.
Where each one leads
Dalton
Leads on none of the measures we hold for both companies.
Outbrain
- our overall score: 63/100 against 41/100
- agent readiness: 38/100 against 34/100
- funding raised: $394M against $1.1M
At a glance
| Measure | Dalton | Outbrain |
|---|---|---|
| What it is | AI-powered platform that optimizes websites for conversion by running automated experiments and personalizing user experiences. | A leading technology platform that drives business results by engaging people across the open internet. |
| Category | AI, Marketing, Product, E-commerce | Marketing, Content, Content Marketing, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2024 | 2006 |
| Headquarters | Ghent, Belgium | New York, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Dalton | Outbrain |
|---|---|---|
| Employees | Not published | 371 |
| Headcount growthLast 12 months | Not published | -29.7% |
| Total funding | $1.1M | $394M |
| Latest round | Pre-Seed | Pre-IPO |
| LinkedIn followers | Not published | 87,340 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Dalton | Outbrain |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 41/100 | 63/100 |
| Traction | 30/100 | 60/100 |
| Team | 60/100 | 90/100 |
| Community | Not published | 8/100 |
| Search visibility | 2/100 | 30/100 |
| Quality | 48/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (34/100) | F (38/100) |
| Domain ratingLink authority, 0-100 | Not published | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Dalton | Outbrain |
|---|---|---|
| Hosting | AWS | Not detected |
| Analytics | Not detected | Google Tag Manager |
Dalton vs Outbrain: common questions
Which is better, Dalton or Outbrain?
On our 0-100 score Outbrain rates higher (63/100 against 41/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Dalton and Outbrain compare on the numbers?
Outbrain leads on our overall score (63/100 against 41/100), agent readiness (38/100 against 34/100), funding raised ($394M against $1.1M).
Read the full Dalton review and pricing or the Outbrain review and pricing. You can also browse other Dalton alternatives we track.