Culture Amp vs Pack
Culture Amp vs Pack, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Culture Amp is on 64/100 and Pack on 40/100.
Where each one leads
Culture Amp
- our overall score: 64/100 against 40/100
- funding raised: $137M against $42.8M
Pack
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Culture Amp | Pack |
|---|---|---|
| What it is | Employee feedback and analytics platform for building better workplaces. | AI-powered people development platform for mapping skills, assessing potential, and fostering growth. |
| Category | HR Tech, Employee Experience, People Analytics, Performance Management | HR Tech, Talent Management, Employee Development, AI |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2011 | 2020 |
| Headquarters | San Francisco, United States | Milan, Italy |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Culture Amp | Pack |
|---|---|---|
| Employees | 957 | Not published |
| Headcount growthLast 12 months | +3.9% | Not published |
| Total funding | $137M | $42.8M |
| Latest round | Series F | Series A |
| Valuation | $1.5B | Not published |
| LinkedIn followers | 121,545 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Culture Amp | Pack |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 64/100 | 40/100 |
| Traction | 60/100 | 38/100 |
| Team | 70/100 | 70/100 |
| Community | 15/100 | 15/100 |
| Search visibility | 46/100 | 9/100 |
| Quality | 68/100 | 40/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | D (42/100) |
| Domain ratingLink authority, 0-100 | 80/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Culture Amp | Pack |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Not detected |
| Frameworks | Tailwind CSS | Not detected |
| Analytics | Google Tag Manager | Not detected |
| Support stack | HubSpot | Not detected |
Culture Amp vs Pack: common questions
Which is better, Culture Amp or Pack?
On our 0-100 score Culture Amp rates higher (64/100 against 40/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Culture Amp and Pack compare on the numbers?
Culture Amp leads on our overall score (64/100 against 40/100), funding raised ($137M against $42.8M).
Read the full Culture Amp review and pricing or the Pack review and pricing. You can also browse other Culture Amp alternatives we track.