Culture Amp vs Gupy
Culture Amp vs Gupy, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Culture Amp is on 64/100 and Gupy on 64/100.
Where each one leads
Culture Amp
Leads on none of the measures we hold for both companies.
Gupy
- agent readiness: 48/100 against 43/100
- headcount: 1,224 against 957
- headcount growth: +8.7% against +3.9%
- LinkedIn following: 1,630,791 against 121,545
At a glance
| Measure | Culture Amp | Gupy |
|---|---|---|
| What it is | Employee feedback and analytics platform for building better workplaces. | Gupy is a leading HR technology platform in Brazil that uses AI to optimize recruitment and employee management. |
| Category | HR Tech, Employee Experience, People Analytics, Performance Management | HR Tech, Recruitment Software, Applicant Tracking System, Talent Acquisition |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2011 | 2015 |
| Headquarters | San Francisco, United States | Sao Paulo, Brazil |
| Status | Active | Active |
Size, funding and growth
| Measure | Culture Amp | Gupy |
|---|---|---|
| Employees | 957 | 1,224 |
| Headcount growthLast 12 months | +3.9% | +8.7% |
| Total funding | $137M | $122M |
| Latest round | Series F | Series C |
| Valuation | $1.5B | Not published |
| LinkedIn followers | 121,545 | 1,630,791 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Culture Amp | Gupy |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 64/100 | 64/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | 15/100 | Not published |
| Search visibility | 46/100 | 51/100 |
| Quality | 68/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 80/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Culture Amp | Gupy |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | Cloudflare |
| Frameworks | Tailwind CSS | Not detected |
| Analytics | Google Tag Manager | Not detected |
| Support stack | HubSpot | Not detected |
Culture Amp vs Gupy: common questions
Which is better, Culture Amp or Gupy?
Both score the same on our 0-100 rating, so the choice comes down to the 21 data points in the tables above rather than overall company strength.
How do Culture Amp and Gupy compare on the numbers?
Gupy leads on agent readiness (48/100 against 43/100), headcount (1,224 against 957), headcount growth (+8.7% against +3.9%), LinkedIn following (1,630,791 against 121,545).
Read the full Culture Amp review and pricing or the Gupy review and pricing. You can also browse other Culture Amp alternatives we track.

