Cult Beauty vs Fenty Beauty
Cult Beauty vs Fenty Beauty, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Cult Beauty is on 24/100 and Fenty Beauty on 70/100.
Where each one leads
Cult Beauty
Leads on none of the measures we hold for both companies.
Fenty Beauty
- our overall score: 70/100 against 24/100
- agent readiness: 60/100 against 41/100
- domain rating: 78/100 against 68/100
At a glance
| Measure | Cult Beauty | Fenty Beauty |
|---|---|---|
| What it is | Online retailer specializing in curated beauty products, focusing on indie and cult-favorite brands. | Rihanna's inclusive cosmetics brand, revolutionizing the beauty industry with a wide range of shades for all skin tones. |
| Category | E-commerce, Retail, Beauty, Skincare | Cosmetics, Beauty, Skincare, Hair Care |
| Sells toBusiness model | B2C | B2C |
| Offering | Marketplace | Software | hardware | services | marketplace | platform |
| Founded | 2008 | 2017 |
| Headquarters | London, United Kingdom | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Cult Beauty | Fenty Beauty |
|---|---|---|
| Total funding | Not published | $2.8B |
| Latest round | Not published | Private |
| Valuation | Not published | $4.0B |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Cult Beauty | Fenty Beauty |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 24/100 | 70/100 |
| Traction | Not published | 40/100 |
| Team | 60/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 15/100 | 18/100 |
| Quality | Not published | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | C (60/100) |
| Domain ratingLink authority, 0-100 | 68/100 | 78/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Cult Beauty | Fenty Beauty |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Shopify |
| Frameworks | Tailwind CSS, Bootstrap, Graphql | Jquery, Tailwind CSS |
| Payments | Not detected | Apple PAY |
| Analytics | Not detected | Google Tag Manager |
Cult Beauty vs Fenty Beauty: common questions
Which is better, Cult Beauty or Fenty Beauty?
On our 0-100 score Fenty Beauty rates higher (70/100 against 24/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Cult Beauty and Fenty Beauty compare on the numbers?
Fenty Beauty leads on our overall score (70/100 against 24/100), agent readiness (60/100 against 41/100), domain rating (78/100 against 68/100).
Read the full Cult Beauty review and pricing or the Fenty Beauty review and pricing. You can also browse other Cult Beauty alternatives we track.