Crowdcube vs Gust
Crowdcube vs Gust, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Crowdcube is on 52/100 and Gust on 16/100.
Where each one leads
Crowdcube
- our overall score: 52/100 against 16/100
Gust
- agent readiness: 41/100 against 25/100
- headcount: 154 against 80
At a glance
| Measure | Crowdcube | Gust |
|---|---|---|
| What it is | The UK's largest equity crowdfunding platform, enabling retail investors to invest in private companies and offering secondary liquidity for startups. | A platform connecting startups with investors and providing tools for fundraising and company management. |
| Category | Fintech, Crowdfunding, Investment Platform, Venture Capital | Fintech, Crowdfunding, Startup Ecosystem, Investor Relations |
| Sells toBusiness model | B2C | B2B |
| Offering | Platform | Platform |
| Founded | 2011 | 2004 |
| Headquarters | Exeter, United Kingdom | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Crowdcube | Gust |
|---|---|---|
| Employees | 80 | 154 |
| Total funding | $63.0M | Not published |
| LinkedIn followers | Not published | 7,484 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Crowdcube | Gust |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 52/100 | 16/100 |
| Traction | 58/100 | 20/100 |
| Search visibility | 13/100 | 32/100 |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (25/100) | D (41/100) |
| Domain ratingLink authority, 0-100 | 75/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Crowdcube | Gust |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Bootstrap |
| Analytics | Not detected | Google Tag Manager, Segment |
| Support stack | Not detected | HubSpot |
Crowdcube vs Gust: common questions
Which is better, Crowdcube or Gust?
On our 0-100 score Crowdcube rates higher (52/100 against 16/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Crowdcube and Gust compare on the numbers?
Crowdcube leads on our overall score (52/100 against 16/100). Gust leads on agent readiness (41/100 against 25/100), headcount (154 against 80).
Read the full Crowdcube review and pricing or the Gust review and pricing. You can also browse other Crowdcube alternatives we track.

