Crosswise vs The Trade Desk
Crosswise vs The Trade Desk, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Crosswise is on 50/100 and The Trade Desk on 75/100.
Where each one leads
Crosswise
Leads on none of the measures we hold for both companies.
The Trade Desk
- our overall score: 75/100 against 50/100
- agent readiness: 53/100 against 25/100
- headcount: 4,732 against 2
- funding raised: $526M against $5.0M
- LinkedIn following: 259,477 against 855
At a glance
| Measure | Crosswise | The Trade Desk |
|---|---|---|
| What it is | Crosswise provides anonymous cross-device mapping data for advertising and content personalization. | A technology company providing a self-service platform for advertisers to buy and manage digital advertising. |
| Category | Marketing, Platform, Cross Device, AdTech | Connected TV (CTV), AdTech, Enterprise Software, Data-Driven Marketing |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2013 | 2009 |
| Headquarters | New York, United States | Ventura, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Crosswise | The Trade Desk |
|---|---|---|
| Employees | 2 | 4,732 |
| Headcount growthLast 12 months | Not published | +1.3% |
| Total funding | $5.0M | $526M |
| Latest round | Series A | IPO |
| Valuation | Not published | $1.1B |
| LinkedIn followers | 855 | 259,477 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Crosswise | The Trade Desk |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 50/100 | 75/100 |
| Traction | 38/100 | 60/100 |
| Team | 60/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 29/100 | 45/100 |
| Quality | 58/100 | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (25/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 93/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Crosswise | The Trade Desk |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | Cloudflare |
| Frameworks | Not detected | Alpinejs, Tailwind CSS |
| Analytics | Not detected | Google Tag Manager |
Crosswise vs The Trade Desk: common questions
Which is better, Crosswise or The Trade Desk?
On our 0-100 score The Trade Desk rates higher (75/100 against 50/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Crosswise and The Trade Desk compare on the numbers?
The Trade Desk leads on our overall score (75/100 against 50/100), agent readiness (53/100 against 25/100), headcount (4,732 against 2), funding raised ($526M against $5.0M), LinkedIn following (259,477 against 855).
Read the full Crosswise review and pricing or the The Trade Desk review and pricing. You can also browse other Crosswise alternatives we track.