Cross River Bank vs Plaid
Cross River Bank vs Plaid, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Cross River Bank is on 52/100 and Plaid on 70/100.
Where each one leads
Cross River Bank
Leads on none of the measures we hold for both companies.
Plaid
- our overall score: 70/100 against 52/100
- domain rating: 86/100 against 70/100
- LinkedIn following: 245,610 against 37,236
At a glance
| Measure | Cross River Bank | Plaid |
|---|---|---|
| What it is | A technology-driven bank providing embedded finance solutions and banking services to fintechs. | Plaid provides a data transfer network powering fintech and digital finance products. |
| Category | Fintech, Embedded Finance, Payments, Lending | Fintech, Payments, Digital Payments, Embedded Finance |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2008 | 2013 |
| Headquarters | Fort Lee, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Cross River Bank | Plaid |
|---|---|---|
| Employees | 1,637 | 1,501 |
| Headcount growthLast 12 months | Not published | +87.5% |
| Total funding | Not published | $734M |
| Valuation | Not published | $13B |
| LinkedIn followers | 37,236 | 245,610 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Cross River Bank | Plaid |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 52/100 | 70/100 |
| Traction | 20/100 | 60/100 |
| Team | Not published | 30/100 |
| Search visibility | 22/100 | 54/100 |
| Quality | 78/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 70/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Cross River Bank | Plaid |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| CMS | Webflow | Not detected |
| Frameworks | Not detected | Next.js, Bootstrap |
| Analytics | Google Analytics 4, Google Tag Manager, Hotjar | Segment |
| Support stack | HubSpot | Not detected |
| Open source | No | Yes |
Cross River Bank vs Plaid: common questions
Which is better, Cross River Bank or Plaid?
On our 0-100 score Plaid rates higher (70/100 against 52/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Cross River Bank and Plaid compare on the numbers?
Plaid leads on our overall score (70/100 against 52/100), domain rating (86/100 against 70/100), LinkedIn following (245,610 against 37,236).
Read the full Cross River Bank review and pricing or the Plaid review and pricing. You can also browse other Cross River Bank alternatives we track.