Credit Karma vs SmartAsset
Credit Karma vs SmartAsset, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Credit Karma is on 65/100 and SmartAsset on 53/100.
Where each one leads
Credit Karma
- our overall score: 65/100 against 53/100
SmartAsset
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Credit Karma | SmartAsset |
|---|---|---|
| What it is | A free personal finance platform offering credit scores, reports, monitoring, and personalized financial product recommendations. | Personal finance platform providing tools and data to help consumers make smarter financial decisions. |
| Category | Fintech, Personal Finance, Credit Monitoring, Financial Education | Fintech, Personal Finance, Financial Planning, Consumer App |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2007 | 2012 |
| Headquarters | Oakland, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Credit Karma | SmartAsset |
|---|---|---|
| Employees | Not published | 276 |
| Total funding | $893M | Not published |
| Valuation | $7.1B | Not published |
| LinkedIn followers | Not published | 15,190 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Credit Karma | SmartAsset |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 65/100 | 53/100 |
| Traction | 40/100 | 55/100 |
| Team | 70/100 | 60/100 |
| Community | Not published | 15/100 |
| Search visibility | 14/100 | 22/100 |
| Quality | 86/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 84/100 | 84/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Credit Karma | SmartAsset |
|---|---|---|
| Hosting | Azure | AWS |
| CDN | Not detected | CloudFront |
| Frameworks | Jquery | Next.js, Jquery |
Credit Karma vs SmartAsset: common questions
Which is better, Credit Karma or SmartAsset?
On our 0-100 score Credit Karma rates higher (65/100 against 53/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Credit Karma and SmartAsset compare on the numbers?
Credit Karma leads on our overall score (65/100 against 53/100).
Read the full Credit Karma review and pricing or the SmartAsset review and pricing. You can also browse other Credit Karma alternatives we track.