CreatorIQ vs Upfluence
CreatorIQ vs Upfluence, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: CreatorIQ is on 46/100 and Upfluence on 53/100.
Where each one leads
CreatorIQ
- headcount: 369 against 123
Upfluence
- our overall score: 53/100 against 46/100
At a glance
| Measure | CreatorIQ | Upfluence |
|---|---|---|
| What it is | A leading influencer marketing platform for enterprises to manage, measure, and scale their creator programs. | All-in-one influencer and affiliate marketing platform for brands to discover, manage, and analyze campaigns. |
| Category | Creator Economy, Influencer Marketing, Marketing Technology, Social Media Marketing | MarTech, AdTech, Creator Economy, E-commerce |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2014 | 2013 |
| Headquarters | Los Angeles, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | CreatorIQ | Upfluence |
|---|---|---|
| Employees | 369 | 123 |
| Headcount growthLast 12 months | Not published | +4.9% |
| Total funding | Not published | $9.4M |
| Latest round | Not published | Series A |
| LinkedIn followers | 27,192 | 24,892 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | CreatorIQ | Upfluence |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 46/100 | 53/100 |
| Traction | 20/100 | Not published |
| Team | Not published | 100/100 |
| Search visibility | 22/100 | 79/100 |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 76/100 | 78/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | CreatorIQ | Upfluence |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Jquery, Bootstrap | Jquery |
| Analytics | Google Tag Manager | Google Tag Manager |
CreatorIQ vs Upfluence: common questions
Which is better, CreatorIQ or Upfluence?
On our 0-100 score Upfluence rates higher (53/100 against 46/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do CreatorIQ and Upfluence compare on the numbers?
CreatorIQ leads on headcount (369 against 123). Upfluence leads on our overall score (53/100 against 46/100).
Read the full CreatorIQ review and pricing or the Upfluence review and pricing. You can also browse other CreatorIQ alternatives we track.