CreateX vs Innovid
CreateX vs Innovid, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: CreateX is on 51/100 and Innovid on 62/100.
Where each one leads
CreateX
Leads on none of the measures we hold for both companies.
Innovid
- our overall score: 62/100 against 51/100
- agent readiness: 53/100 against 42/100
- domain rating: 79/100 against 53/100
- headcount: 808 against 125
- funding raised: $85.1M against $29.8M
- LinkedIn following: 51,245 against 9,294
At a glance
| Measure | CreateX | Innovid |
|---|---|---|
| What it is | Digital marketing agency acquired by White Pearl Technology Group. | Innovid powers connected TV (CTV) advertising streaming, personalization, and measurement for global brands. |
| Category | Digital Marketing, Advertising, AdTech, MarTech | Advertising, Marketing, AdTech, Advertising Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Services | Platform |
| Founded | 2015 | 2007 |
| Headquarters | New York, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | CreateX | Innovid |
|---|---|---|
| Employees | 125 | 808 |
| Headcount growthLast 12 months | Not published | +18.7% |
| Open roles | 6 | Not published |
| Total funding | $29.8M | $85.1M |
| Latest round | Series B | Pre-IPO |
| LinkedIn followers | 9,294 | 51,245 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | CreateX | Innovid |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 51/100 | 62/100 |
| Traction | 57/100 | 60/100 |
| Team | 30/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 31/100 | 36/100 |
| Quality | 58/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 53/100 | 79/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | CreateX | Innovid |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Webflow |
| Analytics | Google Tag Manager | Google Tag Manager, Segment |
| Support stack | Not detected | Freshdesk, Zendesk |
What users say
| Measure | CreateX | Innovid |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 3 positive, 0 negative across 6 threads |
“Mediaocean Completes Acquisition of Innovid – Creating the Premier Global Independent, Omnichannel Ad Tech Platform - CTV CTV.WS -> Privately Owned.”r/Spacstocks
CreateX vs Innovid: common questions
Which is better, CreateX or Innovid?
On our 0-100 score Innovid rates higher (62/100 against 51/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do CreateX and Innovid compare on the numbers?
Innovid leads on our overall score (62/100 against 51/100), agent readiness (53/100 against 42/100), domain rating (79/100 against 53/100), headcount (808 against 125), funding raised ($85.1M against $29.8M), LinkedIn following (51,245 against 9,294).
What do real users say about CreateX and Innovid?
Innovid: 3 positive and 0 negative mentions across 6 Reddit threads we track, mostly in r/Spacstocks.
Read the full CreateX review and pricing or the Innovid review and pricing. You can also browse other CreateX alternatives we track.